2005 Dodge Diesel Crew Cab 4 Door Dually 4x4 on 2040-cars

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Ram to go on a Rampage with new small pickup?

When people look back at today's automotive industry, what do you think they'll remember us for? The emergence of hybrids? Ever more expensive and exotic supercars? The dawn of the self-driving car? All likely scenarios, but so is the blurring of lines between one bodystyle and another, giving rise to hardtop convertible coupes and crossovers of every shape and size. But one bodystyle the North American auto industry has stayed largely away from in the past couple of decades is a car nose and chassis with a pickup bed.
It's a bodystyle immortalized by the Chevrolet El Camino, but with few exceptions, we haven't seen too many of these automotive platypuses in recent years on our turf. Subaru tried with the Baja and the low-volume Honda Ridgeline soldiers along largely unchanged, but the genre's biggest adherents are still Down Under, where ute versions of the Holden Commodore and Ford Falcon live. With a few other examples scattered to the four corners of the earth, that's really about it. But if these spy shots are anything to go by, it looks like Fiat Chrysler Automobiles could be working to bring it back.
Spied undergoing testing in Michigan, what we appear to be looking at is a heavily disguised Fiat Strada being prepared - like the Fiat Ducato-based Ram ProMaster and the smaller Doblo-based ProMaster City - for Stateside duty as a Ram product. The Strada, for those unfamiliar, is a product of Fiat Automóveis in Brazil and is based on the Palio economy car. The nameplate has been around South America since 1996 and was originally designed by Giorgetto Giugiaro (long before Volkswagen monopolized his talents), and takes a more rugged approach in the form of the Strada Adventure.

Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

2015 Dodge Challenger SRT Hellcat [w/videos]

Darrell Waltrip once said, "If the lion didn't bite the tamer every once in a while, it wouldn't be exciting." The sentiment behind that aphorism is causing my adrenal gland to wake up as Dodge and SRT drivers and engineers - somber-faced to a man - give me the track talk that will precede my driving the 2015 Dodge Challenger SRT on the circuit at Portland International Raceway. PIR might not be Daytona, and the 707-horsepower Challenger Hellcat might seem tame to a legend like ol' Jaws, but there's a not-small part of me that's thinking about how hard Dodge's fire-breathing kitty might bite.
Just a few hours previous, I'd gotten behind the wheel of the Hellcat for the first time, letting its hyperbole-spitting, supercharged V8 Hemi pull me yieldingly through Portland's morning commuter traffic. Lulled into a cocky certainty by the Challenger's good manners at low speed, I drove the throttle just a hair too deep, too fast when I ran on to the highway ramp. For just an instant the rear tires were utterly drenched in torque, and the back end of the big Dodge loosened up like a drift car on a wet track. Throttle steer lives at the fleeting whim of your right foot in this car.
It was no big thing to lay off the gas and pull the Hellcat back in line as I entered the highway, but the incident did get me to thinking: What will this car do to me on a road course?