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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Chrysler patents smarter minivan folding seats

It's frightening to think of how quickly the mice would have overtaken us if we hadn't stayed one step ahead of them with better mousetraps. We'll never have to worry about that in our relentlessly re-engineered world, though. Case in point: Chrysler has been granted a patent by the US Patent and Trademark Office for an improved design of the already wondrous Stow 'n' Go seating found in the automaker's Town and Country and Dodge Grand Caravan minivans.
Introduced in 2005, the Stow 'n' Go was improved in 2008, and based on the drawings of this third-generation improvement, the new design appears to allow stowage of the second row of seats without having to move the front-row seats forward as much. It look like it also involves fewer operations and moving parts, with a portion of the seatback being incorporated into the flat floor when the seats are stowed, as opposed to having a completely separate cover.
It's possible that the innovation may appear on the next-generation minivans expected in 2015, but Chrysler isn't commenting on the patent.

Weekly Recap: New bosses try to jump-start Cadillac and Lincoln

Both of America's domestic luxury brands seem to be stuck in neutral.
It's ironic that Cadillac and Lincoln got new bosses within days of each other this month. It's also a commentary on the fact both of America's domestic luxury brands seem to be stuck in neutral.