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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

The 2018 Dodge Challenger SRT Demon will come with a crate full of goodies

Dodge released its latest trailer for the upcoming 2018 Challenger SRT Demon, and it's all about the extra stuff that comes with the car. Each Demon will be delivered with a custom-painted crate, complete with metal serial tag with the car's VIN and the name of the owner. Inside the crate are 18 items, which will help make the Demon a dual-purpose vehicle. The company says that "each customer can decide at the time of order, or once they own the car, or even at a moment's notice that they want their car to favor street performance, drag strip performance, or something in between." Dodge announced that the crate contains matching spare wheels and Demon-branded tools. In the trailer, we can see some of the tools, including a jack, impact gun, socket wrench, and a tire-pressure gauge. We imagine that part of the plan is that owners can have an extra set of tires, perhaps some even stickier drag slicks, and have everything on hand to swap them out quickly. Dodge also revealed that it will include a "Demon Track Pack System" and "Direct Connection Demon Performance Parts." These items present more of a mystery, since the trailer only shows the wheels and tools. One of the official images (pictured above) shows the crate opened up, and what may be portions of a racing harness. So the Demon may include some safety parts that could be installed or removed to make it safe on track, or comfortable on the street for the driver and passengers. Assuming that any passenger seats are left in the car. Related Video:

Dodge celebrates centennial with Charger and Challenger 100th Anniversary Editions

In 1914, the Dodge brothers went from being a parts supplier to a full-scale automaker, and to celebrate the centennial of this milestone, Dodge will offer special editions of the 2014 Charger and Challenger early next year. Both cars will be sold in limited numbers (although no specific number was given), and these cars will stand out thanks to unique touches like 20-inch wheels, 100th anniversary edition logos and the exclusive High Octane Red Pearl Coat paint job (shown above).
The 100th Anniversary Edition package, which runs $2,200 on the 2014 Charger and $2,500 on the 2014 Challenger, comes with red or black leather seats with a cloud print (for a denim-like look) and metal badges on the seatbacks that read "Dodge Est. 1914," while similar logos are also found on the wheel center caps and front fenders. The instrument gauges are unique to each car, with the Charger getting black gauges and the Challenger getting white gauges, and to enunciate the 100-year anniversary, both cars have red numerals on the speedometer for the 100-mile-per-hour mark.
Finishing off the 100th Anniversary Edition cars, which will be offered on V6 and R/T models, Dodge adds a flat-bottom steering wheel and embroidered floor mats as a part of the package. Scroll down for the full press release for these commemorative models.