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Dodge has released 500 million horsepower onto American roads since 2005

Dodge started using horsepower to measure sales when it launched its Power Dollars rebate program in August 2019. The clever campaign has paid off, and the company reached its goal of putting 500 million horsepower in the hands of enthusiasts two months ahead of schedule. The ongoing Power Dollars program rewards buyers who think big when it comes to their car's specifications sheet. Motorists in the market for a 2019 Challenger, a 2019 Charger, or a 2019 Durango can save $10 for every horsepower their future car's engine generates. There's no replacement for displacement here; the more horsepower you take on, the more discount you'll see when you sign the dotted line. The 797-horsepower Challenger Hellcat Redeye is eligible for a $7,970 discount, for example, while the tamer Charger SXT with a 3.6-liter, 292-horsepower V6 between its fenders costs $2,920 less. The Journey got excluded from the deal. When Dodge announced the program, it explained it had put 485 million horsepower in the hands of enthusiasts since bringing back the Charger and the Challenger in 2005 and 2008, respectively, and it hoped to break the 500 million threshold by the end of 2019. Mission accomplished. Putting horsepower in the bargain bin lured a surprising number of buyers into showrooms. Dodge notably sold 18,031 examples of the Challenger during the third quarter of 2019, a record-setting figure that represents a 21% increase over the same time period in 2018. The Challenger was more popular than the Ford Mustang and the Chevrolet Camaro, its main rivals. The Charger posted its best third quarter in 13 years with 26,060 sales, a 46% increase over the third quarter of 2019, which is remarkable considering its age. Finally, 2019 might end up being the Durango's best year since 2005. As of the third quarter, year-to-date sales are up 6% to 52,622. Enthusiasts who want to configure the Challenger, Charger, or Durango of their dreams need to act quickly, because Dodge will stop taking orders for 2019 model-year cars on October 23 — that's this Wednesday. Those willing to take home a car from a dealer's inventory will be able to claim the Power Dollars rebate until January 2, 2020. 

2020 Dodge Charger pricing starts at $31,390

We've been talking about the 2020 Dodge Charger for three months, and it's finally time to start doing the math on trade-in values and loan payments. The 2020 Charger lineup starts with the SXT in rear-wheel-drive trim priced at $29,895, plus a $1,495 destination charge for a total of $31,390. That's a $425 bump over the 2019 model. The rest of the range doesn't get a price bump higher than $250 save for the Hellcat Widebody. The 2019 Charger didn't offer Widebody variants, so those are new for 2020. The lineup with MSRP changes from 2019: Charger GT RWD $33,390 ($150 more than 2019) Charger SXT AWD $35,090 ($25 more) Charger R/T $37,890 ($150 more) Charger Scat Pack $41,490 ($250 less) Charger Scat Pack Widebody $47,490 (brand new model) Charger SRT Hellcat Widebody $71,140 ($2,150 more than 2019 non-widebody) Daytona 50th Anniversary Edition $75,635 (brand new model) There's a price differential of $44,245 from bottom to top. Even more relevant to the Charger faithful, there's a displacement and power differential from the 3.6-liter Pentastar V6 in the SXT with 292 horsepower and 260 pound-feet of torque to the 6.2-liter supercharged Hemi V8 in the Charger Hellcat Widebody Daytona 50th Anniversary Edition with 717 hp and 650 lb-ft of torque. Dodge plumps the Scat Pack in the middle as having the "most horsepower per dollar," with its 392-cubic-inch Hemi V8 pumping 485 hp and 475 lb-ft. In the amusement park business, this is what's called "Fun for everyone." The Scat Pack Widebody makes a break from its standard sibling with stiffer springs, larger sway bars, and shocks, and retuned dampers. Changes throughout the rest of the lineup save for the SXT center on new wheel and tire options, and an updated Performance Handling Group on the GT and R/T trims. The 2020 Charger order book opens in the fall, but America's family-friendly muscle car won't start hitting dealer lots until early 2020.

We cruised Woodward in the 2015 Dodge Challenger SRT Hellcat [w/video]

We were definitely rock stars at the 20th edition of the Dream Cruise.
The yell came from somewhere in the crowd: "Hey Hellcat, push it!" We obliged with a jab of the throttle, and the 707 horses of the 2015 Dodge Challenger SRT Hellcat roared to life. It went on like this. All weekend. It's one thing to attend the Woodward Dream Cruise, it's quite another to star in it.