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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Dodge Durango gets performance Mopar options for R/T, SRT

Fiat Chrysler is showing new performance add-ons for the 2018 Dodge Durango R/T and SRT models at the Chicago Auto Show, including the familiar Dodge dual center stripes and a new Mopar exhaust system. The 475-horsepower SRT model, which is powered by a 6.4-liter Hemi V8, will also offer a lowering spring kit and a carbon-fiber instrument panel. The signature two-stripe treatment blankets the three-row SUV from the front to rear fascia and is tailored to the signature NACA duct-hood vent. It'll come in five different colors — bright blue, flame red, gunmetal low gloss (metallic finish), low-gloss black and sterling silver — and retail for $1,195 starting in March. View 7 Photos Mopar developed its new bolt-on performance exhaust systems with Dodge SRT engineers and designers to improve flow and achieve that sweet sound. It features a chromium 304 stainless steel construction to make it more resistant to corrosion, with stainless steel band-style clamps and welded and polished 4-inch tips. It costs $1,595 for the Durango R/T and is available now. On the SRT, the price goes up to $1,850, with the package available in the second quarter. New Mopar springs improve the Durango SRT's high-speed cornering stability and consistency by lowering the SUV an average of 15 millimeters, or 0.6 inches. They were developed with proprietary Dodge SRT data not available to the aftermarket to tune the lowering springs to the factory dampers, giving the vehicle less rear-end squat during acceleration, less nose dive while braking and reduced body roll on corners. MSRP on the package, which is available now, is $325. For just under $2,500 you can get the SRT Interior Appearance Group package, which adds a premium-wrapped carbon-fiber instrument panel and door bezels, Dinamica soft-touch headliner and accent paint on speaker trim rings. The Chicago Auto Show is open to the public Feb. 10-19. Related Gallery 2018 Dodge Durango R/T, SRT Mopar performance options Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com Chicago Auto Show Dodge SUV Performance tuning sport utility vehicle

Autoblog Podcast #392

Episode #392 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Chris Paukert talk about recent confessions by Autoblog Editors, the unconfirmed rumors that the 2015 Dodge Charger SRT Hellcat will show up at the Woodward Dream Cruise, and the release of the North American Car and Truck of the Year long list. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the new rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #392: The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics: Autoblog editors come clean Dodge Charger SRT Hellcat to debut at Woodward Dream Cruise NACTOY long list released In The Autoblog Garage: 2015 Jaguar F-Type Coupe 2015 Subaru Legacy Limited 2015 Audi S8 2015 Alfa Romeo 4C Hosts: Dan Roth, Steven Ewing, Chris Paukert Runtime: 01:48:05 Rundown: Intro and Garage - 00:00 Editor Confessions - 34:48 Hellcat Charger Unveil - 59:56 NACTOY Long List - 01:09:51 Q&A - 01:25:43 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes