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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Coal-rolling Ram dually does tandem beer-shooting burnout with ATV in bed

Sometimes a video comes around that just makes you shake your head in disbelief. Take for example these guys from Nebraska in their dually diesel flatbed Ram, doing a smoky burnout. Lighting up the tires is nothing new, but these folks take things a step further by having another guy on an ATV in bed that is also smoking the tires. Finally, people are sitting on a couch in the bed taking the whole show in, as beer cans shoot out of the stacks.
There have been several stories recently about the scourge of rolling coal, i.e., diesel trucks modified to lay down a thick, black smoke screen, sometimes for vaguely political reasons. Whatever your opinion is on it, breathing in this much nasty stuff isn't exactly great for your health. Of course, it turns out that burning rubber is pretty awful, too. Both diesel and tire emissions contain cancer-causing Group 1 carcinogens. Combine them with the cigarette smoking here, and these guys are an oncologist's nightmare. Scroll down to take it all in for yourself. Warning, there is a little explicit language.

2014 Dodge Dart Blacktop hits the pavement ahead of Detroit

Dodge is getting ready to spread the Blacktop-themed love to the smallest member of its lineup. Last year, the automaker offered up Blacktop versions of the Avenger, Challenger, Charger, Durango, Grand Caravan and Journey. And now the Dart, too, gets its dark on for 2014, with the $295 package offered on Dart SXT models equipped with the Rallye Appearance Group. The Dart Blacktop will make its debut at the Detroit Auto Show next week.
As with the other Blacktop special-edition models, the Dart Blacktop gets glossy black accents for a "sporty, sinister look." The blacked-out treatment spreads across the 18-inch wheels to the crosshair grille, grille surround and headlamp bezels. The interior sees a similar treatment, with black and light tungsten or black and ruby red cloth to go with red accent stitching on the instrument panel, center console and seat bolsters.
For the 2014 model year, all Dart SXT and Limited models receive the 2.4-liter MultiAir2 Tigershark engine with 184 horsepower and 174 pound-feet of torque, and since the Blacktop is based on the SXT, that's the powerplant buyers of this special-edition will get, too. Expect the 2014 Dart Blacktop to hit dealers in the first quarter, and while you're waiting, feel free to read more in the official press release below.