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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Aficionauto drives Vin Diesel's fast and furious 1970 Dodge Charger

The Aficionauto host Christopher Rutkowski has a real passion for original and replica cars from movies and television, whether they are from James Bond, Jurassic Park, or incredibly obscure Japanese shows. However, he might have outdone himself this time because he hopped into one of the biggest automotive stars of contemporary cinema. This 1970 Dodge Charger appeared in Fast & Furious and came back in Fast Five, where Paul Walker actually drove it. The menacing, black muscle car will make its return to the franchise in the seventh film, too.
The Fast and Furious Charger is a real beast no matter how you look at it. The interior is nothing more than two seats and a roll cage, and as the video shows, this thing vibrates constantly like a coiled mass of muscle ready to strike. The camera can barely stay in place most of the time. Also, Dom's Dodge is more than happy to do a smoky burnout and leave the driver partially deaf afterward from its wonderful, ear-splitting engine roar.
The Aficionauto also interviews the man who controls the keys to this beast. Bob Hartwig was once an F-15 pilot, but he also loved Hollywood vehicles. Now, he's a partner at Picture Car Warehouse, a company with about 850 cars that supplies vehicles to film studios. This Charger definitely seems to be Hartwig's favorite in the collection, as it should be.

2014 Dodge Durango bows with eight-speed auto, updated looks [w/video]

Dodge has significantly updated its full-size Durango for the 2014 model year, giving the seven-passenger hauler a fresh look and a well-rounded boost of competitive features as it enters its fourth year in the showroom.
Cosmetically, it is hard to miss the revised front end with projector-beam headlamps and LED daytime running lamps, "floating" crosshair grille, a taller front bumper and a new lower fascia. The rear end of the facelifted Durango has been redesigned with the automaker's now-signature LED "racetrack" taillamps and resculpted rear fascia. All of the wheels are new too, with 18- and 20-inch options for each trim level with a variety of factory finishes.
Inside the cabin, buyers can select the automaker's latest Uconnect infotainment system with a full suite of infotainment features and connectivity accessed through an 8.4-inch touchscreen. Other optional goodies include a heated steering wheel, heated second-row seating and a Blu-Ray player capable of running unique programs on the twin individual rear monitors.