2006 Dodge Ram 2500 3500 Quad Cab 5.9 Cummins Turbo Diesel 4x4 Shortbox Slt on 2040-cars

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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Watch this Dodge Viper get clawed to death

There's a scene in the James Bond movie, Casino Royale, where Daniel Craig's Agent 007 is captured by villain Le Chiffre, played by Mads Mikkelsen. Le Chiffre tortures Bond in a scene that is rather difficult to watch (especially for blokes) and impossible to describe on these digital pages (Google at your own risk). This video is the automotive equivalent of the Casino Royale torture scene.
It shows a Dodge Viper - a late, first-generation GTS judging by the center-exit exhausts - getting assaulted by a giant piece of heavy equipment. The large claw shows no mercy on the V10-powered sports car, rending its muscular curves into pieces and then running it over, just for good measure. It's a painful video to watch (and hear!), made worse because we don't know what the Viper did to deserve such a fate. About a third of the way through the video, the cameraman indicates that the man with the claw is a new operator from Chrysler, and it appears there may be some fire damage, but beyond that, we don't have much to go on.
Scroll down for the video but be warned, it isn't for the faint of heart.

eBay Find of the Day: Viper Defender from '90s TV show

As car lovers, it's always hard to find a good television show with decent cars, but what the 1990s show Viper lacked in acting, scripting and plot, it more than made up for with cool cars. For starters, the lead car was a Dodge Viper RT/10, but, on screen, it was able to morph into its "Defender" mode making it an armored coupe with a full arsenal of weapons.
Fortunately, you don't have to be a fan of the bad show to love its lead car, and if you really want one, a Defender is up for auction right now on eBay. According to the listing, this car is the real deal - not a clone - and it comes with a V8 engine (not sure what happened to the V10?) and plenty of swag and memorbilia. No word on its actual asking price, but with a day left and 42 bids already, the reserve has not been met at $133,400. The listing does add that this same car was listed at Mecum back in 2010, but did not get sold, even with a bid of $270,000.