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Demon's NHRA competition ban: Good talking point, bad feature

One of the biggest headlines for the Dodge Challenger Demon is that, in stock form, it's so fast that the NHRA won't allow it to compete in the organization's events. It's the ultimate humble brag, "I can't drag race my car because it's so fast it was banned by the sanctioning body." Certainly Tim Kuniskis, head of FCA brands in North America, was excited. He told the press that he hugged the guy that brought him the letter banning the Demon from competition. Unfortunately, the reality is that not being NHRA-legal is kind of silly, and frustrating for owners who would want to actually race. Before we go too much farther, we should explain exactly why the Demon is illegal for NHRA competition. The car is capable of a sub-10-second quarter-mile time both on racing fuel and 91-octane pump gas. Cars that fast are required by the NHRA to have a full, certified roll cage, and the Demon doesn't. Now there are certainly ways to get around this. The most obvious would be for a Demon owner to have a company install a roll cage. Using less grippy tires than the barely street-legal Nitto cheater slicks would probably help bring that time down, too. There's also the option of putting the car into Eco mode, and, yes, the Demon has one. In Eco mode, the Demon makes just 500 horsepower, and trips the lights at the quarter-mile in 11.59 seconds, which will avoid the roll-cage requirement. However, none of these options are ideal. For one thing, if you bought an 840-horsepower car, you're not going to want to limit it when you get to a closed course such as a drag strip. Similarly, you're not going to want to ditch your super-sticky tires at the strip, especially when they're standard equipment. Finally, having to go aftermarket for a roll cage is an inconvenience at minimum, and it seems like a strange oversight considering the rest of the car. This is a car from the factory that comes with drag radials, no passenger seats, a racing fuel tune, air conditioned intercooler, and even skinny front wheels for drag racing. Its purpose is clear, but for some reason, Dodge stopped short of giving it a roll cage that would allow it to compete. Perhaps adding a roll cage would've made it difficult to pass safety regulations, and we would be more disappointed if the car wasn't allowed on the street. Even so, it seems like an odd stopping point.

How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Somebody created a Dodge Challenger SRT Demon droptop

The Dodge Challenger SRT Demon is a vehicle built with one purpose in mind: going fast down a drag strip. Weight is the enemy when it comes to acceleration, and one surefire way to add weight to a car is to make it into a convertible. However, that’s exactly what one Demon owner decided to do to their Challenger. Motor Authority spotted this Plum Crazy Demon convertible conversion for sale online, and the dealer and builder even spilled a few details on the car itself. This particular conversion was done by Droptop Customs, a shop with experience, having previously converted a couple Challengers into convertibles for Shaq in Miami. However, ripping the roof off the 840-horsepower Demon is no small task. ThatÂ’s a ridiculous amount of horsepower to handle for a car that has lost a fair amount of structural rigidity from removing the roof. The Droptop Customs sales manager told MA about the changes that were made to make this build work. To begin, the frame rails were reinforced with 1x2-inch pieces of metal. Then, the shop added diagonally-mounted metal braces underneath to resist twist. Even more structural supports were added to the trunk, front and rear shock towers, and gussets were added to the bottom of each door to keep them from moving. Lastly, the shop boxed the connection of the front rails to the engine cradle. No specifics about weight gain were provided. There is one sad bit of news about this Demon, though. The dealer told MA that itÂ’s currently on consignment, despite being listed for sale on FCA dealership Cape CoralÂ’s website. ItÂ’s priced at an eye-watering $145,995. But the new owner wonÂ’t have to manually put down the top! ThatÂ’s right, itÂ’s powered, and itÂ’s supposed to take about 20 seconds to lower or raise into place while stationary. Somehow, the car has only 172 miles on it, so itÂ’s hardly been used. We have no photos with the top up, so youÂ’ll have to settle for top-down photos for now. It looks like a professional job through and through, and we actually dig the convertible look. Plus, who doesnÂ’t love Plum Crazy?