2004 - Dodge Ram 1500 on 2040-cars

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Dodge offers 100 years of solid advice in new ad

This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now.
Then again, some are less obvious. Some, actually, are downright awesome. Towards the end, each piece of advice is interspersed with clips of Dodge's redesigned Challenger smoking its tires. Really, this ad feels like it'd be worthy of a Super Bowl spot. This commercial's personal nature is really in keeping with some of the big game's most interesting ads, like the Imported From Detroit commercial, the Farmer ad and Maserati's surprise clip from this year's game.
Take a look below and let us know what you think.

Brits recreate iconic Bullitt chase scene

Recreating the famous chase scene from Bullitt has become almost an art form in its own right. We've seen it done in a music video, with scale models and even in commercials. There are few films that are as defined by a single scene as the 1968 classic. Even if you don't know a single beat of the plot, the Highland Green Ford Mustang racing a Dodge Charger through the hilly streets of San Francisco is famous. It's so well known that the Silverstone Classic has created a homage to promote its celebration of the 50th Anniversary of the Mustang at this year's event in July.
Filmed around the famous UK circuit, the short film generally gets the key points of the scene right. It even has a green Volkswagen Beetle that keeps reappearing, as in the movie. Unfortunately, its Steve McQueen stand-in looks a little too old for the role. While the video shortens the chase considerably, it's still great to see these '60s behemoths leaning and sliding around the track. Scroll down for a touch of nostalgia thanks to one of the greatest scenes ever in cinema - we've got both the recreation and the original chase seen from the movie waiting for you.

Chrysler teases upcoming outlay of SEMA cars

Fiat Chrysler Automobiles is hauling a multitude of modified models to the annual SEMA show in Las Vegas this November, and the company is releasing the first teasing sketches of many of them.
Unfortunately, FCA isn't giving many solid details on any of the concepts other than saying the vehicles from Chrysler, Jeep, Dodge, Ram and Fiat all benefit from tuning from its Mopar performance brand. The teaser photos include a sinister-looking Chrysler 200S, Fiat 500 Abarth with two-tone paint and a scorpion on the hood, a red and black 500L, seemingly two different takes on the Jeep Renegade, a green Dodge Challenger wearing the T/A badge, an orange and black Dart, a very neon Charger, just the outline of a red and black Viper, a Ram ProMaster in Mopar livery and a Ram pickup called the Outdoorsman.
Take a look through the gallery to see what you think of the sketches for these concepts, and scroll down for the full announcement from FCA.