1997 Dodge 4x4 on 2040-cars

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Dodge offers 100 years of solid advice in new ad

This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now.
Then again, some are less obvious. Some, actually, are downright awesome. Towards the end, each piece of advice is interspersed with clips of Dodge's redesigned Challenger smoking its tires. Really, this ad feels like it'd be worthy of a Super Bowl spot. This commercial's personal nature is really in keeping with some of the big game's most interesting ads, like the Imported From Detroit commercial, the Farmer ad and Maserati's surprise clip from this year's game.
Take a look below and let us know what you think.

eBay Find of the Day: 1994 Dodge Viper RT/10 with 504 miles

It's typically hard to find early examples of the Dodge Viper that haven't been crashed or modified, but one eBay seller has a showroom-fresh version of the V10 roadster up for sale worthy of an eBay Find of the Day.
With just 504 miles on the odometer (according to the description and not the images) and "no defects at all," this 1994 Viper is a rare find indeed. Tack on the Buy It Now price of just $37,500 and it seems like a steal - especially when checking out the prices and conditions of other early Vipers currently listed on eBay.
Even after spending months ogling the all-new 2014 SRT Viper, it's hard to ignore the raw beauty of the original open-top model. From the three-spoke wheels to the calf-searing side pipes, everything about this Viper looks just the way it did when it rolled off the line almost 20 years ago. The seller even says that the top and windows have never been installed meaning there are no scratches anywhere on this car!

Will Dodge limit 2015 Challenger SRT Hellcat to 1,200 units?

With over 700 horsepower on tap and a price tag barely over $60k, Dodge appears on paper to have a winner on its hands with the new Challenger SRT Hellcat. But if you want to get your hands on one, you may have to act quicker than this most powerful of muscle cars covers the quarter-mile.
That's because, according to our compatriots over at Edmunds, Dodge may limit production - in the first year, at least - to just 1,200 units. That would amount to barely a quarter of the Challengers that Dodge moves each month, and would also mean only one Hellcat for every two Dodge dealers in the US - which could lead to some serious contention over which stores and which customers can get their hands on the ultimate Challenger.
Reached for comment, SRT spokesman Dan Reid told Autoblog that "there is no plan to limit production of the Challenger Hellcat," echoing the words of Dodge CEO Tim Kuniskis who told Edmunds: "We don't know what the market demand is." Which doesn't mean that it won't restrict production, but doesn't mean that it will, either. It just hasn't decided yet - or announced any such decision, at any rate - over what will be the final allocation strategy for what could be a game-changing muscle car. That is, at least, until new versions of the Mustang and Camaro come along in pursuit of Dodge's bragging rights...