1970 Dodge Dart Swinger 340 4 Speed Disc Brakes Fender Tag 8 3/4 Rear on 2040-cars

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Old vs. New: 2014 SRT Viper takes on upgraded 16-year-old Dodge Viper

It's easy to play the "Would you rather have a New X or an Old Y with a bunch of upgrades?" game more often than we care to admit, but the crew at Car and Driver have taken bench racing to the next level with their latest video. In it, the magazine pits a brand-new 2014 SRT Viper against a highly modified 1997 Dodge Viper GTS. There are 16 years between the time this particular GTS rolled off the production line and when the new car bowed, but that doesn't mean the old snake's owners have been sitting on their hands.
Thanks to a spate of modifications, the GTS offers up a better power to weight ratio than the new machine, but is that enough to overcome the technological leap forward represented by the 2014 Viper? We won't spoil it for you. You'll just have to check out the full clip below for yourself.

Dodge to reveal Hellcat-powered Challenger in Detroit?

On top of all the other performance car debuts slated for next week's Detroit Auto Show, we might be able to add one more to the list - the new, supercharged Hellcat V8 from Chrysler. According to new reports, the rumored 640-horsepower mill is likely to cross the Motor City stage in the engine bay of a Dodge Challenger.
As AllPar points out, though, there may be more news than just the fire-breathing engine. While we've seen spy photos of the Hellcat testing under the hood of the current Challenger, there's a very fair chance that it won't arrive until the muscle car is refreshed later this year. The question now is whether that refresh will be shown off alongside the new engine in Detroit, or if it'll be saved, perhaps for the New York Auto Show.
Other details dug up by AllPar include potential transmissions for the supercharged engine - the Mopar-minded site is expecting an eight-speed automatic or a Tremec six-speed manual. Prices, meanwhile, could be in the same elevated range as the Chevrolet Camaro Z/28, at $70,000 to $80,000.

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.