2004 Dodge Dakota Club Cab Sxt on 2040-cars

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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

2013 Dodge Charger AWD Sport

We won't beat around the bush: The all-wheel-drive Dodge Charger is not a brand new car. This generation launched in 2011, AWD models and all. But for 2013, Chrysler has added an optional sport package to the AWD model, available with both the 3.6-liter Pentastar V6 or the sweet, sweet 5.7-liter Hemi V8. The upgrades for this new sport pack are mainly cosmetic; a gloss black grille, new 19-inch alloy wheels and body-colored rear spoiler make up the list of exterior changes. Inside, there are new sport seats and paddle shifters, and the eight-speed automatic transmission has been reflashed for better performance.
But because vehicles like the Dodge Charger mainly stick out in our minds as being rear-drive bruisers, Chrysler wanted to give us the opportunity to test out the LX platform's foul-weather prowess. And perhaps no place more appropriate to test such a system was way up in Michigan's Upper Peninsula in the dead of winter.
Driving Notes

Dodge Scat Packages add Mopar performance upgrades in three stages

Dodge has revealed what it calls Scat Package Stage Kits that enhance the performance of the Charger and the Challenger equipped with the 5.7-liter V8, and the Dart equipped with the turbocharged 2.4-liter inline four-cylinder engine. The Scat Packs use Mopar performance parts that also can be bought separately. Most of the upgrades increase engine output, but Dodge somehow manages to not specifically mention the power gains associated with each Scat Pack.
The three Scat Packs offered for the V8-powered cars focus on higher power ratings, and each stage comes complete with a unique engine-management calibration to optimize output. Stage one comes with a cold-air intake and a cat-back exhaust; stage two adds a performance camshaft; and stage three really gives you the goods, adding ported polished cylinder heads and performance headers.
For the Dart, the Scat Packs focus on engine, transmission, chassis and brake upgrades. Stage one will net you a cold-air intake, a short-throw shifter and slotted rotors with performance brake pads; stage two adds a cat-back exhaust system and an engine-management calibration to increase output by taking advantage of premium-octane gasoline; and stage three adds 13-inch vented brake discs up front clamped by four-piston calipers, suspension with adjustable springs and struts and performance front and rear antiroll bars.