1955 Dodge Coronet on 2040-cars

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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Mopar '14 teased, returns to Challenger

Every year, Mopar selects one special vehicle from the Chrysler portfolio and creates its own, one-off, special edition. Previously, there was the Mopar '13 Dart, '12 300, '11 Charger and the '10 Challenger, and for 2014, this teaser image shows that the company will be giving the unique treatment to Dodge's muscle coupe yet again.
Mopar has not revealed any details about its '14 Challenger, though the brand's president and CEO, Pietro Gorlier, says that "This limited-edition ride is for muscle-car fans who love high octane and customizable performance." All we know is, it's white, has some blue stripes, and a black (or carbon fiber) rear spoiler.
We'll know more when the Mopar '14 Challenger is revealed at the SEMA show in early November. In the meantime, click the image above to check out the teaser in high resolution, and have a look below for Chrysler's official press blast.

2014 Dodge Journey Crossroad soldiers on in the Chi

Introduced to the market in 2008 and updated in 2011, the Dodge Journey crossover has had all the freshness of a retirement village in recent years. Filling a potentially important niche for Dodge as an affordable, family-sized vehicle, the Journey has gotten one last mild refresh here in Chicago. Feast your mild-appearance-package-loving eyes on the 2014 Dodge Journey Crossroad.
We can't be sure if the inspiration for the Crossroad appellation was the 2002 blockbuster film, Crossroads, starring Britney Spears, or the 1986 cult-classic, Crossroads, starring Ralph Macchio, but based on the CUV's newfound boyish charm, we're betting on the Karate Kid.
Dark finish 19-inch wheels, platinum chrome accents and a manly new front fascia tell the world that this isn't the Dodge Journey that they've long since forgotten about. In fairness, the Crossroad is easily the best-looking iteration of the Journey to date, and should be better to live with, too, considering its revised cabin, leather seats and standard Uconnect touchscreen infotainment system.