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Chrysler's Woodward Dream Cruise festivities include Ram concept truck debut

The streets will be crowded next weekend along Woodward Avenue in Royal Oak, Michigan for the 19th Annual Woodward Dream Cruise. As part of the run-up to the festivities, Chrysler has announced that all of its brands - Chrysler, Jeep, Dodge, Ram, Fiat, SRT and Mopar - will bring along their latest vehicles. Also included will be a collection of classic American cars and various activities for attendees at the official Chrysler location on the corner of Woodward and 13 Mile Road.
Special to this year, Ram brand director Bob Hegbloom and head of design John Dehner will unveil a Ram concept truck on Saturday. Chrysler will also bring Ryan Friedlinghaus of West Coast Customs fame along to show off a few custom Chrysler-made vehicles of his own. Fans of the brand on Facebook will get the chance to virtually customize a vehicle from the automaker's portfolio, with the winner getting their dream car built for them by Chrysler. Pretty cool stuff, no?
As in past years, Ford and General Motors will have an official presence at the event as well, and you can expect to see plenty of cars of all makes and models from all parts of the globe. The madness starts this Friday, August 16, from 4:30 PM to 10 PM, with the main event taking place on Saturday, from 9 AM to 9 PM. For more details on the show, including events and their times, check out the press release below.

Dodge offers 100 years of solid advice in new ad

This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now.
Then again, some are less obvious. Some, actually, are downright awesome. Towards the end, each piece of advice is interspersed with clips of Dodge's redesigned Challenger smoking its tires. Really, this ad feels like it'd be worthy of a Super Bowl spot. This commercial's personal nature is really in keeping with some of the big game's most interesting ads, like the Imported From Detroit commercial, the Farmer ad and Maserati's surprise clip from this year's game.
Take a look below and let us know what you think.

Dodge Challenger SRT Hellcat's 707 storming horses can be yours for $60k

We love a good deal on high performance. It's what traditionally makes muscle cars so appealing - you get lots of speed, for not a lot of money. For 2015, Dodge has taken this to its logical extreme, offering its new 707-horsepower, supercharged, V8-powered Dodge Challenger SRT Hellcat for just $59,900. For those wondering, that works out to just about $85 per horsepower, which when compared with a typical budget performance car, like the $24,995, 210-hp Volkswagen GTI ($119 per hp), demonstrates the Hellcat's astonishing value.
The information was revealed by a photo (click on the inset image to expand) taken at this week's Portland launch event (our man Seyth Miersma is just now on the ground and will have a full report on the madness that is the Hellcat soon) for the entire 2015 Challenger range, and reveals the Hellcat's price alongside its high-powered competitors from Ford and Chevrolet.
The discontinued 662-hp Mustang GT500 started at $56,000, while the 580-hp Camaro ZL1 starts off at $58K. Indeed, the only muscle car that outprices the Hellcat is the track-focused Camaro Z/28, a car that we're guessing could still wallop the Hellcat on the right piece of track, despite being down over 200 hp.