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An inside look at Mopar's SEMA fleet

Mopar is heading to the SEMA show in Las Vegas with a fleet of customized vehicles that appeal to enthusiasts of all stripes. There's a Dodge Viper ACR concept that follows in the lineage of the supercar's great road racing past, and a custom Ram ProMaster that might just be the ultimate outdoor party machine.
We got an inside look at Mopar's cars that will be on display at the show, which also include a Dodge Challenger T/A concept, two crazy Jeeps and a Ram 2500 Outdoorsman that could change the way you camp. While these are some of our favorites, Mopar is bringing plenty to SEMA, so let us know your top choices in the comments section.

2014 Dodge Dart Blacktop glosses over performance

The Dodge Dart is a decent little car. It's honest, basic transportation, and many of us at Autoblog are genuinely fond of the Alfa Romeo-based compact sedan. For 2014, not a whole lot changes in the Dart world, save the addition of this new Blacktop edition that makes its debut here at the Detroit Auto Show.
It's all very simple, this Blacktop package, and doesn't actually alter performance in any way. Instead, buyers are treated to blacked-out exterior bits like 18-inch wheels, the crosshair grille and headlamp bezels. Inside, black/tungsten or black/red cloth seats are available, with red contrast stitching throughout the cabin.
Adding the Blacktop pack to your Dart SXT with the Rallye Appearance Group will set you back a scant $295, and while it's just an appearance package, it all looks pretty nice to us.

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.