For Sale By:Dealer
Number of Cylinders: 6
Warranty: Vehicle has an existing warranty
Sub Model: Rallye
Exterior Color: Black
Interior Color: Gray
New Braunfels, Texas, United States
Dodge has just confirmed that it will be bringing its newest Dart variant, the Dart GT, to Detroit next week, but we're still in the dark about when we'll see a truly hotted-up SRT4 version. But now, by way of the rumormill anyway, we've got at least one proposed, potentially Dodge-based rendering to light our way.
Seen here is what would appear to be a design sketch of the SRT4 Dart. Obviously the image that has surfaced is of rather low-resolution, but there's at least some evidence to support that it may be legitimate. In the original picture, one can just make out the name Tim Doyle in the lower right corner. As it turns out, Tim Doyle's name is also watermarked on the final design image for the 2011 Dodge Durango Citadel Black & Tan, a model that was shown at SEMA in 2010.
Of course, even if this really is the work of Doyle, there's nothing to say that this image isn't one of a great many potential looks for the future SRT4. In fact, the departure of the cross-hair grille from the Dodge's nose seems like it could be a hard sell, though we do, naturally, dig the sleek hood scoop and the bulked up wheel/tire combination.
We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.
Almost immediately after we drove the 2015 Dodge Challenger SRT Hellcat, we began wondering: what's next? Pumping 707 horsepower into the Challenger seemed so crazy - and so intoxicating - we just assumed that Dodge would try that trick again.
Rumors swirled about a Charger Hellcat. Frankly it makes even more sense than the Challenger version. The Charger is a bigger car, and Dodge has never been shy about dropping monster engines under its hood. Hell (cat), we've seen Charger mules running around town that appeared to be the super sedan.
And finally, it's here. The 2015 Dodge Charger SRT Hellcat was revealed today at a preview event near Detroit, and it will be a centerpiece of the Chrysler display this weekend at the Woodward Dream Cruise.