Dodge Challenger R/t on 2040-cars

Auto blog

Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Speedkore roaring into SEMA with twin-turbo AWD Charger Hellcat Widebody

Speedkore Performance is nowhere near finished with the Dodge Charger. At last year's SEMA show, the Wisconsin-based tuner showed a 1970 Charger Evolution with carbon and aluminum body panels, and a 996-horsepower Hellcat engine yoked to a six-speed transmission. This year the company teased a profile rendering of a 2020 Charger Hellcat Widebody on Facebook with the line, "All we're going to say is this all-wheel drive, twin-turbo, widebody Charger is going to be unveiled at the Magnaflow booth." Mopar Insiders extracted a tad more information, the first being that we're in for another tuned version of the 6.2-liter Demon Hemi V8 that's swapped its supercharger for twin turbos, and produces more than 1,000 horsepower. Last year, alongside that 1970 Charger, Speedkore unveiled a twin-turbo Hellcat-powered Demon making almost 1,400 horsepower. We don't know yet if this year's Charger will match that output — or exceed it — but we have a benchmark. An all-wheel-drive powertrain divides those horses so the tires have a chance of conquering them. Speedkore's mum on the mechanicals; the firm could have swiped a Grand Cherokee Trackhawk AWD unit and beefed it up, or created its own system.  Some of the steel body panels get carbon fiber replacements, and see those two holes in he front wheel arch? Those are exhaust outlets. MagnaFlow created a custom exhaust with a driver-selectable switch to port gases out the front, say at the track when decibels don't matter, or to send waste through MagnaFlow mufflers and out the rear pipes when silence is required.  The reveal happens at the Magnaflow booth in SEMA's Central Hall on November 5. Those that can't make the show can watch the reveal on MagnaFlowÂ’s Facebook page.

FCA recalling Chrysler and Dodge minivans, Dodge Nitro SUVs for faulty airbag covers

Fiat Chrysler Automobiles said on Friday it would recall about 925,239 of its older model vehicles in the United States to replace airbag covers on their steering wheels after 14 potentially related injuries. The recall is limited to 2007-2011 Dodge Nitro SUVs, 2008-2010 Chrysler Town & Country and Dodge Grand Caravan minivans, the Italian-American automaker said. The move follows an FCA investigation that found these vehicles were equipped with certain clips that may loosen and disengage over time, and in case of a driver-side airbag deployment the clips could act as projectiles. Fiat Chrysler said none of the potential injuries involved occupants of front-passenger or rear seats and that the airbags were not supplied by Takata. Reporting by Sanjana Shivdas in Bengaluru; Editing by Amy Caren Daniel. Related Video:   Recalls Chrysler Dodge Minivan/Van SUV