Dodge Challenger R/t on 2040-cars

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Dodge pumps power to the people with $10 discount per horsepower

Dodge announced an incentive program named Power Dollars, which represents the next step in its mission to bring horsepower to the people. Starting on August 1, the automaker is luring enthusiasts into its showrooms by offering a $10 per horsepower discount on select models. The Power Dollars program applies to the 2019 Challenger (pictured), the 2019 Charger and the 2019 Durango. It's as simple as it sounds: if you buy a 500-horsepower car, you benefit from a $5,000 discount. The more horsepower you choose to put in your garage, the more money you save when you sign the dotted line. The 797-horsepower Challenger Hellcat Redeye comes with a $7,970 discount. At the other end of the spectrum, the Charger SXT powered by a 3.6-liter V6 rated at 292 horsepower is eligible for a $2,920 rebate.  The Grand Caravan has 283 horsepower, so it's not far from the Charger SXT, but it's not included in the program. The Journey with the same 3.6-liter V6 engine isn't in it, either. Dodge launched the Power Dollars program to boost sales, and likely to clear the remaining 2019 models out of its inventory before the 2020s arrive. But the company has another reason to make its muscle cars cheaper, one we don't think we've heard from an automaker yet. "Since bringing the Charger and the Challenger back to the market, Dodge has put 485 million horsepower into the hands of our loyal enthusiasts. The goal is to grow to a half-billion horsepower before the end of the year," explained Tim Kuniskis, the global head of Alfa Romeo, and FCA's head of passenger cars in North America, in a statement. It's 15 million horsepower short of the milestone. It needs to sell about 18,820 examples of the Hellcat Redeye to reach its goal, or approximately 51,370 units of the Charger SXT.   

Rare Dodge Daytona found in barn heads for auction

An American icon is headed to Mecum's Kissimmee, Florida auction next January. Charlie Lyons, owner of a restoration shop focused on old Chrysler products, got a lead on a two-owner 1969 Dodge Charger Daytona that had been sitting in a barn in Glenwood, Alabama for decades. Dodge built 560 Charger Daytonas (Canada and US production) to homologate the model for NASCAR racing, and then that car and the successor Plymouth Superbird terrorized NASCAR tracks for 18 months. The production car, however, 18 feet long and considered ugly, wasn't popular at the time, so many were beat up or simply disappeared. Around 385 are thought to exist today. Lyons said the first owner of this car was the town judge, who bought it for his wife. In 1974 the second owner - just 18 years old at the time - bought it for $1,800 so he could drive it to Panama City, Florida, for Spring Break, and had flames painted on the front fenders and the scallops trimmed in white. Otherwise this barn find is complete and stock, with matching numbers throughout, R4 Charger Red paint and a white tail, bucket seats, center console, three-speed TorqueFlite automatic, and 20,553 miles on the 440-cubic-inch Magnum V8. Hot Rod has the long story of how Lyons found the car and convinced the owner to sell for what he jokingly called "a shoebox full of folded money." Hagerty says a concours-worthy model can command $262,000. Mecum's pre-sale estimate for this Charger Daytona is $150,000 to $180,000. That sounds steep, but Mecum did sell another perfectly restored Hemi-powered 1969 Charger Daytona for $900,000 at this year's Kissimmee auction to actor David Spade. Related Video:

Dodge Demon's deliverer? FCA files for 'Angel' trademark

We've driven the Dodge Demon, and despite its satanic overtones and 840 freakin' horsepower under the hood, the car is actually quite well-behaved. At least it didn't bite our head off or drag us into any sort of inferno. Still, Dodge might be looking to balance its lineup with something with a bit more righteous, as FCA has filed for a trademark of the moniker "Angel."... According to the United States Patent and Trademark Office, FCA filed the application on July 17, 2017, and it applies to "Motor vehicles, namely, passenger automobiles, their structural parts, trim and badges." Essentially, that's all the information we have to go on at this point. It could mean that Dodge is planning to further capitalize on the Demon name by creating another variant, or a completely different car. But what's the opposite of the Demon? Could it be a more road-friendly version of the drag-focused Demon? (And wouldn't that just be a Hellcat Widebody with more power?) Maybe it's a performance hybrid, as FCA CEO Sergio Marchionne recently said that the automaker would electrify half its fleet by 2022. For now, we can merely speculate as to what the Angel would be. And you can, too. Get at it in the comments section, below. And while you're at it, what name do you think FCA should trademark next, and what sort of car would that be?Related Video: Related Gallery 2018 Dodge Challenger SRT Demon: First Drive View 37 Photos News Source: US Patent and Trademark Office via FCA Authority Auto News Chrysler Dodge Future Vehicles Performance FCA trademark dodge demon