2004 Chrysler Sebring Lxi on 2040-cars

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Detroit and Silicon Valley: When cultures collide

Culture is a subject that rarely, if never, gets discussed when traditional auto companies buy — or hugely invest — in Silicon Valley-based companies. The conversation surrounding the investments is usually about how the tech looks appealing and how it's an appropriate step to move the automakers toward autonomy. Culture — the way things are done, the expectations, and the approaches — is something that is overlooked only at one's peril. The potential cultural gap is almost always evident in the obligatory photos of the participants in these deals, with is essentially a photo op of auto execs with their Silicon Valley counterparts. The former — rocking jeans and no ties — look like parochial school kids playing hooky. Don't worry: The regimental outfits will be back in place once they get back in the Eastern time zone. Consider what happened back in 1998 when Daimler bought Chrysler. First of all, there was a denial in Detroit that it happened. It was positioned as a "merger of equals." Which it wasn't. In any corporate situation, when one has more than 50 percent of the business, it owns the whole thing. And the German company was in the proverbial driver's seat. People who were around Auburn Hills back then kept their heads down and their German Made Simple books at hand. Things did not go well. Daimler had had enough by 2007, when it offloaded Chrysler to Cerberus Capital Management — which brought ex-Home Depot CEO Bob Nardelli into the picture, which is a story onto itself. But when you think about the Daimler-Chrysler situation, realize that these were two car companies (at least the Mercedes part of the Daimler organization), so they had that in common, and the language of engineers is something of an Esperanto based on math, so there was that, too. Yet it simply didn't work. It doesn't take too many viewings of HBO's Silicon Valley to know that the business people in that part of the world are far more aggressive than people who ordinarily head and control car companies in Detroit. About 20 years ago, a book came out about the founder of Oracle titled The Difference Between God and Larry Ellison* - and the asterisk on the book jacket leads to: God Doesn't Think He's Larry Ellison. It would be hard to imagine a book about a Detroit executive, even a book that had the decided bias that the tome about Ellison evinces, that would be quite so searing. Sure, there are egos. But they are still perceived to be, overall, "nice" people.

Chrysler 300 performance model teased for Detroit Auto Show reveal

The Chrysler 300 will not go out quietly, both literally and figuratively. A new teaser from Chrysler blasted across the company website’s homepage tells the story of whatÂ’s going on here. ItÂ’s a photo of what we have to assume is the wheel and brake caliper of what Chrysler plans on revealing September 13. The car this wheel and caliper are attached to? A Chrysler 300. Yes, it appears as though Chrysler is going to reveal a performance model of the 300 next week, and weÂ’re excited about it. Chrysler doesnÂ’t divulge much about the car, but the description attached to the photo tells us a few things. WeÂ’ll re-paste the text from the teaser below for easy reading. “Tune in September 13th at 6:00 p.m. ET to get a front-row seat for the reveal of one of the most powerful and luxurious special edition vehicles in Chrysler Brand history. WeÂ’ll also share details on how you can reserve a vehicle of your own from this limited production run. Limited Quantities available. Vehicle availability in Spring 2023. Visit your dealer for vehicle availability.” What could this be? For starters, thereÂ’s precedent for a Chrysler 300 SRT8 re-creation. Chrysler discontinued this muscle sedan after the 2014 model year, and in the end it had a 6.4-liter V8 under its hood that made 470 horsepower and 470 pound-feet of torque. Today, that 6.4-liter V8 can be found under the hood of the 300Â’s sibling car, the Dodge Charger R/T Scat Pack where it makes 485 horsepower and 470 pound-feet of torque. It seems reasonable that Chrysler could bring the big 6.4-liter back to the 300 as a sendoff — after all, the Charger and Challenger in their current forms are being discontinued after the 2023 model year. The caliper design looks like that found on the current Scat Pack cars, but itÂ’s only a glimpse of the wheel and brakes, so we canÂ’t be 100% sure about anything. As much as weÂ’d love to see Chrysler stick a Hellcat engine inside the 300 as its final hurrah, that theory is definitely the longshot at this point. Chrysler says this model will be “one of the most powerful” special edition vehicles in its history, but it didnÂ’t explicitly call it the most powerful car its ever made. If that was ChryslerÂ’s wording, weÂ’d have to assume it would be a Hellcat, but thatÂ’s not the case here. Regardless of what performance level 300 comes at us on Tuesday next week, weÂ’re hyped. Make sure to tune back in here to see what Chrysler has in store for us.

FCA joining virtual CES with in-depth tours and Jeep Wrangler 4xe in AR

CES is sort of, technically happening, but it won’t be the CES weÂ’ve all become accustomed to over the years. Automakers will be doing their best to participate virtually, assuming they decide to join in the festivities at all. FCA is one that will have a little nugget of tech to share with us. A few main experiences will be made available to anybody with a computer. FCAÂ’s main draw is meant to be “highly detailed interactive product tours” where you can get to know a number of vehicles in a virtual world and hear from a “virtual brand ambassador” throughout the tour. You wonÂ’t be able to sit in and crawl through the cars like a normal auto show for the public, but FCA is promising a rather immersive experience online. The guided tour through the cars and technologies will be available in 12 FCA vehicles, two of those being the new Jeep Grand Wagoneer Concept and Alfa Romeo Stelvio Quadrifoglio. FCA plans to offer in-depth talks about how it tests vehicles, too. There are demonstrations planned for wind tunnels, the four-post shaker, an advanced drive simulator and general performance testing. Additionally, FCA plans on providing more insight into Uconnect 5 and vehicle electrification systems. WeÂ’re guessing the latter will offer up details on the Wrangler 4xe. The plug-in hybrid Wrangler will also be the star of FCAÂ’s AR play at CES. Everybody will be able to scan a QR code on FCAÂ’s site, then have access to a Wrangler 4xe on their phone. YouÂ’ll be able to “put it” in your driveway virtually, change the colors and get up close and personal with the interior.  All of this will launch on fcaces2021.com at 9 a.m. ET on January 11 (official first day of the virtual CES show), so surf on over there next week if you want to check it out. Related video: