1963 Chrysler New Yorker Salon on 2040-cars

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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Chrysler's Hurricane engine detailed ahead of 2016 launch

We've been hearing distant rumblings about Chrysler's new Hurricane engine for some time now, but details have been hard to come by. Now, Automotive News is adding some specifics to the scuttlebutt, citing Chrysler documents. According to the industry publication, the Hurricane will blow onto the scene in 2016, but it's not an all-new engine. Rather, it will be rooted in the company's existing 2.0-liter four-cylinder Tigershark powerplant (shown above), albeit with "many new technologies to achieve excellent fuel economy."
It's not clear what sort of technologies Chrysler is referring to, but the Hurricane is expected to continue to use an aluminum block, and the finished product is expected to generate even better figures than the existing 2.0-liter's 160 horsepower and 148 pound-feet of torque (as found in the Dodge Dart). Automotive News notes that the updated 2.4-liter Tigershark debuting in the entry-level 2014 Jeep Cherokee has its basis in the 2.0-liter lump, but unlike the smaller engine, it's been fitted with MultiAir2 electrohydraulic variable valve timing to realize 184 hp and 171 lb-ft and greater efficiency.
Perhaps the Hurricane will incorporate the latter in its bag of tricks? Either way, we're hoping for a more generous torque curve than the what's in the current 2.0-liter Tigershark, which is something of a slug in the Dart - even for a base economy compact.

How a Chrysler New Yorker rally car turned father and son into best friends

Cars have a weird way of bringing fathers and sons together. You might not want to talk to your dad (or son) about politics, but if you can get him into a conversation about 1950s automotive design, then you can chat for hours. The latest video from Petrolicious looks at how Jonathan Auerbach and his dad bonded through racing in long-distance rallies in an absolutely brutish 1951 Chrysler New Yorker.
The Auerbachs have over 10,000 miles in competition on this behemoth of a Chrysler. It packs a 354-cubic-inch (5.8-liter) hemi V8 with Weber carbs under the hood, and driving it looks more akin to piloting a ship than any kind of on-road vehicle. The New Yorker can take a pounding and just keep going, too. Jonathan says that they hit two deer during one event, and the only damage to the car was some missing trim up front.
The next goal is to prep the car for the arduous Peking to Paris Rally. The big Chrysler should be quite the sight when it rolls across the finish line in France. Scroll down to hear this poignant story about a father and son becoming best friends while racing an American classic. You might want to have a tissue handy, if you're close to your dad, though.