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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Chrysler and Google launch virtual 200 factory tour [w/video]

Google is no stranger to showing off some of the most interesting automotive destinations in the world, like the museums for Lamborghini and Ducati, or even a Tesla showroom. However, it's taking that technology even further with a new, in-depth look of the Sterling Heights Assembly Plant where the Chrysler 200 is made. Unlike these earlier online excursions, the new Chrysler factory tour is a fully guided experience that includes several 360-degree videos explaining many parts of the production process.
"Just as we pioneered a completely new Chrysler 200, we are pioneering a new way for consumers to research a vehicle. The Factory Tour is an opportunity for us to prove to consumers that the all-new 2015 Chrysler 200 is not one ever built before," said Olivier Francois, Chrysler's chief marketing officer, in the company's release.
Chrysler was already pretty proud of its nearly $1 billion in recent updates to the Sterling Heights factory having released a look at the 200's assembly process earlier this year. However, the new Google tour goes far deeper by including 12 videos, and between highlighted stops, viewers can swing the camera all over to get a full view of the action. The whole thing is an intriguing way to show the way a modern car gets built.

2015 Chrysler 300 looks to recapture its mojo in LA

Chrysler's 300 sedan has never been a shrinking violet, but it arguably lost a bit of swagger when its second-generation model bowed. There was no way that an evolutionary design could ever upend the automotive establishment the way the original 2005 model did, but even so, something was clearly left on the table when the 2011 model bowed.
You don't have take our word for it - Chrysler knows it, too. Reflecting back upon the second-generation model's styling today, Ralph Gilles, Chrysler's senior vice president of design is refreshingly candid, telling Autoblog, "Our previous generation of leaders didn't understand the car very well, and kind of forced this front end on us." For 2015, Gilles and Co. have worked to recapture some of the 2005 design's lightning in a bottle. In Gilles' words, the brief for the refreshed 2015 model was to "give the car the attitude it deserves... up the attitude, up the presence."
Visually, the new 300 initially appears very similar to the current car, but closer inspection and side-by-side comparisons reveal countless changes, the most noticeable being a much larger front grille (by about 30 percent), redone light fixtures and a 'Mobius-strip' lower fascia that picks up where the new 200 left off. The cabin has been upgraded, too, with a standard seven-inch display in the gauge cluster, the latest UConnect infotainment system and improved material choices.