2013 Chrysler 200 **complementary Life Time Powertrain Warranty !! on 2040-cars

Auto blog

Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

2015 Chrysler 200 snags EPA ratings of 18 mpg city and 29 highway

While Chrysler hasn't officially announced fuel economy figures for its new 200 sedan, the information for one model has just leaked out thanks to the US Department of Energy's FuelEconomy.gov website. It certified the 200 with the 295-horsepower and 262-pound-feet 3.6-liter Pentastar V6, nine-speed automatic and all-wheel drive as getting 18-miles-per-gallon city, 29-mpg highway and 22-mpg combined.
Last year's front-wheel drive 200 with a less-powerful version of the Pentastar was rated at 19-mpg city, 29-mpg highway and 22-mpg combined. That means that buyers are getting more power and all-wheel drive traction at almost no loss in economy. However, compared to current, all-wheel drive sedan competitors, the Chrysler comes in the middle. The Ford Fusion with all-wheel drive with the 2.0-liter EcoBoost four-cylinder has 240 hp and 270 lb-ft of torque is somewhat down on power but bests it in economy at 22-mpg city, 31-mpg highway and 25-mpg combined. The current Subaru Legacy 3.6R loses in both metrics with 256 hp and 247 lb-ft and a rating of 18-mpg city, 25-mpg highway and 20-mpg combined. However, Subaru claims the next generation with the same engine will boast 20-mpg city, 28-mpg highway and 23-mpg combined. But these numbers are just estimates from the automaker at the moment, and they haven't yet been certified by the EPA yet.
The numbers for the four-cylinder and front-wheel drive 200 drivetrains are not yet available, but Chrysler has been promising the sedan gets an estimated 35-mpg highway with the 184-hp and 173-lb-ft Tigershark 2.4-liter four-cylinder engine. We won't know for sure until it's certified, but we'll keep you posted.

Jeep Cherokee faces on-sale delay

A report in The Wall Street Journal looks at some of the obstacles to the 2014 Jeep Cherokee that go beyond its mootable yet "very contemporary" looks, almost all of them based on Fiat's financial position. Starting with that sheetmetal, in defense of it SRT president Ralph Gilles and Jeep design head Mark Allen said they wanted to "make sure the design still looks modern five years from now."
The WSJ piece doesn't cite longevity as a factor, instead saying that its features originated in a design for an Alfa Romeo, the transformation into a Jeep design meant allowing Chrysler get it to market more quickly and save "hundreds of millions of dollars" in engineering.
The need for Fiat to save money while it weathers the European situation has cut budgets for development, engineering and the pace of retooling the Toledo, Ohio plant to build the Cherokee. In a familiar case of snowballing at work, among the effects will be pushing back the Cherokee's volume sales date and delaying updates to some of Chrysler's other products.