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GM warning 800,000 owners that their cars may need oil changes more frequently than they say

The days of changing your engine oil every 3,000 miles are long gone thanks to most cars having automatic oil monitoring systems, but about 800,000 General Motors vehicles apparently have incorrect monitoring software that is leading to premature engine component wear. According to Autoweek, certain 2010-2012 Buick LaCrosse, Regal, Chevrolet Equinox and GMC Terrain models equipped with 2.4-liter four-cylinder engines could be going too long in between oil changes resulting in a higher-than-normal number of warranty claims for the engine's balance chain. The balance chain links the balance shaft to the crankshaft, and a worn one can produce higher noise levels.
As a fix, GM dealers will be reprogramming the software for the monitors in an effort to reduce the interval between oil changes, which varies based on driving habits and conditions. Through February 2015, the software update will be done at no cost to vehicle owners, but since this is not a recall, after that point, it will be up to the discretion of dealers as to whether or not they will charge for the service. What isn't immediately clear is whether GM plans on giving assistance to out-of-warranty customers who are experiencing engine issues from the worn chain.

2014 Chevy Corvette Stingray order guide hits the web

The official debut of the 2014 Chevrolet Corvette Stingray is only part of the excitement for fans of Chevy's virtuoso sportscar. Although we got to see the car and some of its preliminary specs in Detroit and Geneva, there is still no word on pricing and some of the juicier data points we've been waiting for - such as confirmed power output, EPA estimated mileage figures and performance numbers. Until then, CorvetteBlogger has gotten its hands on the order guide for the coupe version of the car - in both base and Z51 iterations - revealing tidbits like standard and optional features and available color combinations.
Some other new details made it onto the order guide, such as our first interior specs for the coupe including slightly less hip room and headroom, more shoulder room and the same amount of legroom. To see the full order guide, head on over to CorvetteBlogger. From what we can gather, it sounds like more information will be revealed on April 25 during a party at the Corvette Museum, and for those sun worshipers patiently waiting for a convertible, it would appear you've got another model year to wait through.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")