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Kurt Busch to shake and bake (again) in Ricky Bobby car at Talladega

Kurt Busch will channel Ricky Bobby for another NASCAR race, this time driving a Wonder-sponsored Chevrolet SS, in this weekend's Camping World RV Sales 500 at the Talladega Motor Speedway. Unlike past tie-ins, though, there's actually an element of sponsorship here (the "Me" car was done when Busch was running on a team without sponsorship).
It was arranged by Flower Foods, the new owner of the Wonder brand. Wonder was part of the bankrupt Hostess company, which temporarily exited the US market 2012, and set off the Great Twinkie Shortage.
Busch has made something of a habit of channeling characters from famous racing movies, most recently running Tom Cruise's City Chevrolet livery from Days of Thunder in a Nationwide Series race earlier this year. Busch kicked off his movie-inspired antics, though, at Talladega in 2012, when he raced El Diablo's ("It's like... Spanish for like a fighting chicken") "Me" car complete with a cougar on the hood. He even went so far as to channel the lovable idiot that is Ricky Bobby during the race, dropping a few catchphrases about macchiatos and slingshots.

Watch NASCAR racer Jeff Gordon put one over on a used car dealer... sorta

Full Disclosure: in my younger days, I loved nothing more than tormenting passengers with my behind-the-wheel hijinks. Once, after a particularly artful handbrake turn on a two-lane at around 50 miles per hour, I left one backseat occupant crying in their own lap. This isn't necessarily something to be proud of, but it gives you a glimpse into why it is that I find this ad from Pepsi so damn disappointing. The premise is beautiful. Take NASCAR legend Jeff Gordon, give him a disguise and set him loose upon some unsuspecting used car dealer. Hilarity ensues.
Except that this Pepsi Max commercial is so obviously staged, it can't help but feel like some ham-fisted marketing fail. From the strategically placed aftermarket cupholder mounted mid-dash for the hidden camera to the fact that the supposed dealer Camaro is displayed as a 2009 model (Hint: Chevrolet didn't make any), this clip is about as organic as a Twinkie. Still, we would never turn down a chance to watch Gordon thrash on a rental-spec coupe - only problem is, he probably didn't even do the driving himself. Check it out below.

GM applies for LT5, LTX trademarks... are new small block variants coming?

Recently discovered General Motors trademark applications for LT4, LT5, LT88 and LTX have observers wondering what kind of high-performance offerings could be on their way. A new LT4 would mark a return of the engine designation first used on the Corvette Grand Sport, SLP Pontiac Firehawk and SLP Chevrolet Camaro SS from 1996 and 1997. Supposition at Corvette Forum - which provided advance intel on the C7 like these leaked images - believes a new LT4 could go into the high-performance trim of the next-gen, 2015 Camaro that would be more powerful than the 580-horsepower Camaro ZL1.
Seeing an LT5 again would also be déjà vu - in its former life it was a 5.7-liter V8 for the C4 Corvette ZR-1 from 1990-1994 designed by Lotus, producing from 370 hp to 405 hp. A mix of rumor and hope is that the new LT5 will be a supercharged evolution of the 6.2-liter LT1 (pictured) placed in the new C7 Corvette, and that it will go into the C7 version of the ZR1 pumping out something like 700 hp.
The LTX trademark is, as with that last letter, a complete mystery. If the "X" isn't a generic way to denote the whole LT family, it's wondered if it LTX could refer to a crate motor offering like the LSX.