Kodiak C4500 2006 on 2040-cars

Auto blog

Steve McQueen's last movie car, now Pawn Stars-owned, up for auction [w/video]

The last car Steve McQueen ever drove in a movie is officially up for auction. The 1951 Chevrolet Styline DeLuxe Convertible you see above is now owned by none other than Rick Harrison of Pawn Stars fame, but once ferried McQueen around the set of his last film, 1980's The Hunter. That flick saw the Bullit star play a bumbling bounty hunter and didn't exactly set the box office on fire. McQueen bought the car after production wrapped, and four years later it sold at his estate sale at the Imperial Palace in Las Vegas.
Flash forward to 2003, and the convertible received a full restoration back to near-stock specifications. Hagerty Insurance estimates the car to be worth around $45,000 without the significant providence. Given its ties to one of film's most popular gearheads, the old Chevrolet could fetch up to 10 times that when it goes under the gavel in Ft Luaderdale, Florida on March 22. You can head over to the Auctions America site for more information. You can also check out the trailer for The Hunter below.

Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

Hot Wheels Camaro to make big debut at Indy

Chevrolet handed over the keys to 33 Hot Wheels Camaro Convertible Indianapolis 500 festival cars this week. Race directors get the luxury of driving the droptops around Indianapolis in an ongoing tradition with roots all the way back to the 1960s. The stunt is supposed to remind area residents that the Indy 500 is right around the corner. The cars are our first look at the special Camaro Hot Wheels Edition in convertible form, and they are slated to head to dealers after a one-time production run. The cars also represent the first time in history full-size Hot Wheels have been offered for sale by an automaker.
The cars will be available in both the previously seen coupe bodystyle and this convertible configuration, and will feature metallic blue paint and special wheels with the iconic redline accent. Buyers will be able to choose between the V6-powered 2LT trim and the V8-powered 2SS guise.
Hot Wheels says the original Custom Camaro toy was one of the original 16 1:64-scale diecasts, and it remains one of the company's most valuable collector items today.