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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Weekly Recap: Revisting the BBC report that ended Jeremy Clarkson's Top Gear run

Jeremy Clarkson's long run as a Top Gear host has come to an end, and the reason is clear: His physical assault on one of the show's producers crossed a line, and the government-owned BBC couldn't tolerate it. The incident between Clarkson and Top Gear producer Oisin Tymon was initially described as a "fracas," and Clarkson was suspended. But his popularity and widespread support – even British Prime Minister David Cameron weighed in – suggested that the controversial Clarkson might be given yet another chance. The BBC put this to rest Wednesday when it sacked Clarkson and revealed the findings of its investigation. The report spelled out how Clarkson struck Tymon on the patio of a North Yorkshire (UK) hotel, leaving him with a bloodied, swollen lip. It was severe enough that the producer sought medical treatment. During and after the attack, Clarkson shouted expletives at Tymon and threatened to fire him. The noise carried into the hotel's dining room and even to a bedroom. Local police investigated the incident, but Tymon isn't pressing charges. The huge audience numbers, Clarkson's popularity and the high-octane excitement of Top Gear all melted away in the eyes of BBC director-general Tony Hall, who saw an attacker and a victim. "For me a line has been crossed," he said in a statement. "There cannot be one rule for one and one rule for another dictated by either rank, or public relations and commercial considerations." In that moment, Clarkson was the bad guy, though he was actually the one who reported it to the network and made repeated attempts to apologize to Tymon. He's also urged the media to leave the producer alone. Hall voiced regret in the statement that announced Clarkson's contract would not be renewed, but the BBC decided to move on. Rumors are swirling about possible replacements for Clarkson. The network says it wants to continue Top Gear in 2016 and is looking to air the rest of this season's episodes. Despite the controversy, the show has a global audience of 350 million viewers and is one of the BBC's most valuable properties. It's unclear what Clarkson's co-hosts, James May and Richard Hammond, will do, as their contracts were also reportedly up to be renewed. Other News & Notes 2016 Chevrolet Malibu hybrid charges up with Volt technology Chevrolet is taking some of the learnings and technologies from the 2016 Volt and dropping them into the reborn Malibu hybrid.

The future's electric — but the present is peak gasoline. Burn some rubber! Do donuts!

I vividly remember the year 1993 as a teenager looking forward to getting my driver’s license, longingly staring into Pontiac dealerships at every opportunity for a chance to see the brand-new fourth-generation Firebird and Trans Am. Back then, 275 horsepower, courtesy of GMÂ’s LT1 5.7-liter V8 engine, was breathtaking. A few years later, when Ram Air induction systems freed up enough fresh air to boost power over 300 ponies, I figured we were right back where my fatherÂ’s generation left off when the seminal muscle car era ended around the year 1974. It couldn't get any better than that. I was wrong. Horsepower continued climbing, prices remained within reach of the average new-car buyer looking for cheap performance, and a whole new level of muscular magnitude continued widening eyes of automotive enthusiasts all across the United States. It was all ushered in by cheap gasoline prices. And as much as petrolheads bemoan the coming wave of electric vehicles, perhaps instead now would be a good time for critics to sit back and enjoy the current and likely final wave of internal combustion. Today, itÂ’s easier than ever to park an overpowered rear-wheel-drive super coupe or sedan in your driveway. Your nearest Chevy dealership will happily sell you a Camaro with as much as 650 horsepower. Not enough? Take a gander at the Ford showroom and youÂ’ll find a herd of Mustangs up to 760 ponies. Or if nothing but the most powerful will do, waltz on over to the truly combustion-obsessed sales team of a Dodge dealer and relish in the glory of a 797-hp Charger or 807-hp Challenger. Want some more luxury to go with your overgrown stable of horses? Try Cadillac, where you'll find a 668-horsepower CT5-V Blackwing. You could instead choose to wrap that huffin' and chuggin' V8 in an SUV. Or go really off the rails and buy a Ram TRX or Jeep Wrangler Rubicon 392 and hit the dunes after a quick stop at the drag strip. Go pump some gas. Burn a little rubber. Do donuts! There is nothing but your pocketbook keeping you from buying the V8-powered car of your dreams. Yes, just about every major automaker in the world has halted development of future internal combustion engines in favor of gaining expertise in batteries and electric motors. No, that doesnÂ’t mean that gasoline is going extinct. There are going to be gas stations dotting American cities and highways for the rest of our lifetimes.