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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Chevrolet SS previewed by Holden VF Commodore SS V show car

It won't be long before we see the official, production-ready Chevrolet SS sedan (hint: it will be revealed this weekend). And to tide us over until all of the official details are released about the US-spec version, we have this: the Holden VF Commodore SS V show car, a performance-oriented brother to the Calais V that debuted earlier in the week.
What we really want to know about the SS V is what lies underhood, but General Motors' Australian arm is keeping that under wraps until the Chevy model breaks cover this weekend. Nevertheless, it's obvious that the SS V will be a serious performer, with all sorts of aggressive cues driving that home on the car's exterior. Take a look at those 20-inch billet aluminum wheels that hide big Brembo brake calipers up front, the sculpted hood and front fascia, the wide air intakes with LED running lights and the quad exhaust pipes out back. It's like the Pontiac G8 GXP never even left us.
Inside, there's a sporty-looking interior with aluminum accents that mix in with black leather and suede surfaces, all tied together in the middle with an eight-inch MyLink touchscreen infotainment system. It looks great, and again, while we don't know anything regarding powertrain details, it makes us oh-so happy to see a manual shifter smack dab in the middle of the center console.

Check out the official 2013 Trans Am Hurst Edition commercial

The Poncho is dead. Long live the Poncho. Like certain other reoccurring personal maladies, the aftermarket community simply can't let the Trans Am go without another flare up. The guys at Trans Am Depot have worked up a quick commercial for their newest creation: The 2013 Trans Am Hurst Edition, and it watches pretty much like you'd expect it to. The footage is comprised of just about every TA male fantasy you can conceive of, from Daisy Dukes and white tank tops to tramp stamps, bikinis and ice cream cones. There simply aren't words for what you'll see below.
Of course, we like our T-Tops as much as the next guy. If you like what you see in the videos, you can pick up your very own TA by heading over to the Trans Am Depot site. The guys even have Chevrolet Camaro-based versions of the Pontiac GTO if the '77 TA treatment is too much for your tastes. Enjoy, but don't say we didn't warn you.