1970 Nova on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Watch this creative way to pull a truck's engine

Living in an apartment complex has its benefits, but for shade-tree mechanics who like/need to work on their own cars, it definitely has a number of disadvantages. Relatively simple tasks such as brake jobs and oil changes are difficult when you don't have dedicated driveway space, to say nothing of more in-depth repairs... like pulling an engine, for example.
For these types of challenges, a little ingenuity and plenty of muscle are needed to get the job done. Scroll down to watch these four men snatch the V8 out of a Chevrolet K1500 using nothing but a chain, landscape timber and good ol' fashioned brute strength. Good work, gentlemen.

2014 Chevrolet Cruze TD fires up its new diesel motor

Ever since General Motors confirmed plans to produce a diesel-powered Cruze back in 2011, we've been eagerly awaiting its arrival. And as part of the 2013 Chicago Auto Show, Chevrolet has pulled back the cover on its oil-burning compact sedan, set to go on sale in the near future with a starting price of $25,695, not including $810 for destination.
The heart and soul of the Cruze TD (that's its official name) is a 2.0-liter turbo-diesel inline four-cylinder engine rated at 148 horsepower and 258 pound-feet of torque, mated solely to a six-speed automatic transmission. The engine also has an overboost function that will increase torque to 280 lb-ft for up to ten seconds. The full brace of official specs haven't been released, but GM tells us that highway fuel economy will come in at 42 miles per gallon. If that number sounds familiar, it's because the Volkswagen Jetta TDI has the exact same rating. Unlike the Jetta, however, the Cruze TD can run on B20 biodiesel, where as the Volkswagen can only accept B5.
Model-specific changes to this 2014 Cruze TD include an aero kit and unique 17-inch alloy wheels. Inside, there's a full leather interior, and Chevrolet will provide two years of complimentary scheduled maintenance, not to mention a 100,000-mile powertrain warranty.