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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

GM issues stop-sale for 3 SUVs over incorrect MPG rating

This week, GM sent a memo to Chevy, GMC, and Buick dealers to tell them to stop selling three SUVS. The 2016 Chevy Traverse, the GMC Acadia, and the Buick Enclave all have EPA window stickers that show higher fuel economy ratings than the vehicles actually have. Unlike other recent – and very public – fuel economy ratings problems from VW and Mitsubishi, it doesn't seem like GM did anything wrong with the testing for these vehicles, it just misprinted the labels. New labels are being printed and should arrive at dealerships this weekend and early next week. After that, the SUVs will be able to be sold and delivered again. The official fuel economy rating for the three SUVs are all the same. The correct numbers for the all-wheel drive versions are 17 miles per gallon combined, 15 city, and 22 highway. The stickers say the SUVs get 17/24/19. The front-wheel driver models were also incorrectly labeled, and the total number of affected vehicles is 59,823. In the memo, GM said the problem was caused by an "inadvertent error," Automotive News says. GM is working with the EPA to solve the issue. We have asked GM for a comment on the mistake and will update this post if we hear back. Related Gallery 2013 GMC Acadia View 16 Photos News Source: Automotive News – sub. req. Government/Legal Green Buick Chevrolet GM GMC Fuel Efficiency mpg gmc acadia chevy traverse

2016 Chevy Volt arrives with 50-mile EV range, 41 mpg [w/ video]

Let's start with the numbers. The 2016 Chevy Volt will have an all-electric range of 50 miles from a new, 18.4-kWh lithium battery. It will get 41 miles per gallon (combined) once the battery runs dry and have 102 MPGe. Oh, and it has five seats, sort of. To compare, today's four-seat 2015 Volt has a 38-mile range from a 17.1-kWh battery in a powertrain that offers 37 mpg and 98 MPGe. So, across the board, there are notable improvements. Now that that's out of the way, let's talk story. General Motors will unveil the new Volt at the Detroit Auto Show later today, but it's been talking about how this new version – the first major plug-in hybrid vehicle to get a serious redo in the modern era – was crafted with reams and reams of data from first-gen Volt customers. At a preview event for journalists last week, GM executive chief engineer Pam Fletcher told Autoblog that these owners "gave us the recipe" to make the second-gen model. At the top of the request list was more range (check), more "fun-to-drive" behavior (check?) and a smoother and quieter experience (we'll assume a check here, given that the new 1.5-liter four-cylinder – the first North American application of this new engine family – should offer more power with less noise than the previous 1.4-liter, four-cylinder powerplant). Other customer-driven changes in the new Volt include a different place to store the charging cable (in the side of the trunk instead of under the load floor) and a new brake system with improved blended regenerative braking feel as well as driver-selectable regen levels. The requested 50-mile range comes from a new, lighter battery that has increased capacity from fewer cells (192 vs. 288) and a simplified control architecture. Along with the new battery, the electric drive unit is a two-motor deal that is up to 12 percent more efficient and 100 pounds lighter, while also being "tremendously smaller," notes Fletcher. It offers 294 pound-feet of torque and a maximum 149 horsepower of "motoring power" delivered to the wheels. GM says it has worked hard to reduced the amount of rare earth materials in these motors, and one of them doesn't use any at all. The new powertrain offers improved acceleration times, as well. The 2016 Volt can go from 0 to 60 miles per hour in 8.4 seconds, a seven-percent improvement, while the 0-30 mph time has been improved by 19 percent, down to 2.6 seconds. The new Volt is more conventional looking, but certainly not completely ordinary.