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Why the Corvette is Chevrolet's billion-dollar baby

Edmunds has worked up a piece that tries to figure out just how much the global Chevrolet Corvette economy is worth, a spitballed guesstimate putting the number at more than $2.5 billion with the proviso that the number is probably low. It starts by taking Corvette's new car sales of 14,132 units last year, which would equate to $714,725,900 (including destination) assuming ever car sold was a base coupe with no options. In the final tally, a little extra padding gets that number up to $750,000,000.
But that's not all. Consider this: Many of the almost 1.4 million Corvettes produced over the model's history are still on the road. There are new parts being produced and aftermarket companies like Mid-America Motorworks deaing business, that single Illinois company doing more than $40 million a year in sales. There are the Corvette events large and small, restorers who do nothing but Corvettes, salvage yards that deal only in used Corvette parts and the Corvette magazines where owners find all this stuff.
And then there are the Corvette-themed tchotchkes, every single one of which provides a tiny contribution to the huge licensing royalties that General Motors collects every year. The article admits there's no way to come to an accurate number, but it just goes to show how valuable one specific model can be to a company.

Recharge Wrap-up: Tesla's Europe plans, Chevy Bolt details

Hybrid Cars takes a close look at the battery cooling system and gearbox in the 2017 Chevrolet Bolt. While information is still limited, we can make educated guesses about the car's inner workings. The Bolt's liquid battery cooling system appears simpler than that of the Chevy Volt, eschewing active inter cell cooling plates for what appear to be bottom cooling plates. The Bolt has a coaxial gearbox, with the electric motor and the drive shaft on the same axis. It uses a simpler parallel-helical gear set rather than the planetary reduction set used in the Chevy Spark EV. These simplifications have the benefit of helping lower the cost of the Bolt. Read more at Hybrid Cars. Tesla is planning to expand its Supercharger network in Europe in 2016. While a handful of countries in western and central Europe have an established Supercharger network, many European countries still have no Tesla presence. That should change this year, as a map of planned locations includes Spain and Portugal, Ireland, Scandinavian and Italian expansions, and the first Superchargers in many eastern European nations, including Poland, the Balkans, Russia, Ukraine, Romania and even Moldova. By the end of the year, you should be able to take that electric road trip from Lisbon to Moscow you never knew you were planning. Read more at Teslarati. National Biodiesel Board CEO Joe Jobe sat down for an interview with the Tampa Bay Times. In the interview, Jobe discusses biodiesel's environmental impact and relationship with the fuel market. He talks about its production, and its differences from the other major biofuel, ethanol. Jobe says the biggest challenge is dealing with the petroleum industry, which biodiesel needs to work with despite their differences. "It's a threat when you have the largest, wealthiest most powerful industry in human history making it a top priority to eliminate policy that is aimed at helping incentivize renewable energy," says Jobe. Read more from the Tampa Bay Times. Related Gallery 2017 Chevrolet Bolt EV: Detroit 2016 View 10 Photos News Source: Hybrid Cars, Teslarati, Tesla Motors, Tampa Bay Times Green Chevrolet Tesla Alternative Fuels Biodiesel Electric recharge wrapup

Watch NASCAR racer Jeff Gordon put one over on a used car dealer... sorta

Full Disclosure: in my younger days, I loved nothing more than tormenting passengers with my behind-the-wheel hijinks. Once, after a particularly artful handbrake turn on a two-lane at around 50 miles per hour, I left one backseat occupant crying in their own lap. This isn't necessarily something to be proud of, but it gives you a glimpse into why it is that I find this ad from Pepsi so damn disappointing. The premise is beautiful. Take NASCAR legend Jeff Gordon, give him a disguise and set him loose upon some unsuspecting used car dealer. Hilarity ensues.
Except that this Pepsi Max commercial is so obviously staged, it can't help but feel like some ham-fisted marketing fail. From the strategically placed aftermarket cupholder mounted mid-dash for the hidden camera to the fact that the supposed dealer Camaro is displayed as a 2009 model (Hint: Chevrolet didn't make any), this clip is about as organic as a Twinkie. Still, we would never turn down a chance to watch Gordon thrash on a rental-spec coupe - only problem is, he probably didn't even do the driving himself. Check it out below.