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The story of the 2014 Chevrolet SS: "Luxury, power, refinement, handling"

Not including the women and men who built it, the 2014 Chevrolet SS has only been seen in person by a piddling number of people - fewer humans than would fill the gymnasium at a high school volleyball game. Not including the men and women who built it, no one has driven it. Even so, it is already saddled with two controversies: the way it looks and the way it shifts.
First to that shifting. Did we love the last Americanized Holden, the awesomely sportsome Pontiac G8 GXP, and its six-speed manual? Of course. Do we wish the SS came with a six-speed manual? Of course. But we'd like a toboggan to come with a manual transmission. We'd put a manual transmission on a weasel if we could because we're just wired that way; if it moves, it should come with a stick and a clutch. Or at least the option.
Let's climb down off the ledge, though. We haven't driven the SS and we have no idea how good (or not) the automatic is. And the Hobson's Choice in transmissions when it comes to sport sedans like the BMW M5, Mercedes-Benz E63 AMG and Jaguar XFR-S and, oh yeah, cars-that-really-should-have-manuals like the Audi R8 and Nissan GT-R and Porsche 918 and every single Lamborghini and Ferrari, for instance, hasn't stopped us from enjoying what is clearly the gruesome, dual-clutched demise of Western automotive civilization. Because in spite of our ululations at the dying of the six-speed light, we understand.

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Supercharged 2015 Chevy Corvette Z06 takes the C7 beyond the ZR1

The Z06 is just about everything we got in the last ZR1, but better.
After a bright-yellow false start, here is the real thing: the fourth-generation, 2015 Corvette Z06. If Chevrolet makes a ZR1 version of the C7 Corvette, it's going to be absolutely mega, because the Z06 is just about everything we got in the last ZR1, but better.