2014 Chevrolet Equinox Ls on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Why does the Corvette Stingray have so many vents? Here's why

Just looking at the new 2014 Chevrolet Corvette Stingray, it's not hard to see that the car's design was created with aerodynamics at the forefront, but Chevrolet designers point out exactly what went into designing the iconic coupe in a pair of recently released videos. The videos show the Corvette going through early design phases, including clay models and wind tunnel tests, as well as talking to the car's chief engineer, Tadge Juechter.
Both videos help explain various aspects of the C7 Corvette, but it's the aero tuning of the car that is most interesting. This includes extra attention paid to the lower air dam and vented hood to help reduce drag and lift, while the rear quarter inlets are for differential and transmission cooling. Juechter said that some of these aero-tuned elements were inspired from GM's involvement in racing.
If you have about five minutes and you can't get enough information about the new 'Vette, then check out the videos posted below.

GM looks to combat high theft rates on SUVs with added tech

The Cadillac Escalade has been at or near the top of most-stolen and insurance-loss lists for more than seven years, until it dropped to number six earlier this year. In 2011 it was fitted with a host of new security features to address its easy-to-override features and that has brought the number of thefts down, but when eight of the ten most stolen rides are large SUVs from General Motors, no one will argue that something else needs to be done.
Thus, GM has fitted this same theft-deterring tech to the 2015 Suburban, Tahoe and Yukon. The Suburban and Tahoe will get the steering lock that the Escalade and Yukon already get, plus bolted-down third-row seats to deter thefts like this, stronger door lock cylinders and shields, and side-cut keys to inhibit picking.
Additional security measures in a Theft Protection Package can be purchased for $395, consisting of sensors on the greenhouse glass and interior, an incline/tilt sensor and added "key control systems" to make it more difficult for the men in black balaclavas to steal what you bought.