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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

Race Recap: 2013 Twelve Hours of Sebring, cakewalk up front, grindfest out back [w/spoilers]

This year's 12 Hours of Sebring wasn't exactly a foregone conclusion because we're still talking about racing, and anything can happen when the speeds are as high as the adrenaline and the desire. But we're still talking about Audi bringing it's two top-spec racers - and its huge budget and its nearly neurotic attention to detail - to a race that it uses as a test bed for The 24 Hours of Le Mans and as a way to open the endurance racing season with a victory.
Besides, 12 hours is a long time, especially at Sebring, and things didn't go all Audi's way. On top of that, although it was a pretty quiet race, behind the Audis things got even grimier, with plenty of battles, plenty of mechanical issues, and the new BMW Z4 GTE and Viper GTS-R being race tested. Oh, and that brand new chromed-out DeltaWing...

2014 Chevy Corvette Stingray order guide hits the web

The official debut of the 2014 Chevrolet Corvette Stingray is only part of the excitement for fans of Chevy's virtuoso sportscar. Although we got to see the car and some of its preliminary specs in Detroit and Geneva, there is still no word on pricing and some of the juicier data points we've been waiting for - such as confirmed power output, EPA estimated mileage figures and performance numbers. Until then, CorvetteBlogger has gotten its hands on the order guide for the coupe version of the car - in both base and Z51 iterations - revealing tidbits like standard and optional features and available color combinations.
Some other new details made it onto the order guide, such as our first interior specs for the coupe including slightly less hip room and headroom, more shoulder room and the same amount of legroom. To see the full order guide, head on over to CorvetteBlogger. From what we can gather, it sounds like more information will be revealed on April 25 during a party at the Corvette Museum, and for those sun worshipers patiently waiting for a convertible, it would appear you've got another model year to wait through.