Chevrolet: Corvette Base Coupe 2-door on 2040-cars

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Next-gen GM SUVs caught wearing new boxy bodies [w/video]

We recently drove the brand-new 2014 Chevrolet Silverado and found it to be vastly improved compared to the outgoing model. And now that The General's pickup trucks have been squared away, it's time to focus our attention onto their passenger-friendly companions, the Chevrolet Tahoe and GMC Yukon (above).
Our spy photographers have passed along a huge smattering of photos (and a video), showing the new SUVs out testing. Both the short- and long-wheelbase models were spied, and while the overall shape of the vehicles hasn't changed all that much, we expect the updates to be substantial. In addition to new powertrain options, like GM's new small-block V8, we expect the interiors of both SUVs to get massive makeovers, providing better materials throughout their cabins and quieter, more refined environments. We even hear that some trick new suspension developments may be in store for upper-end models.
Visually, these spy shots allow us to see a couple of new details on the SUVs' front and rear fascias, including LED running lamps on the Yukon and some interesting LED taillamp treatments. Of course, the obvious third party missing from this set of photos is the Cadillac Escalade, but as we reported earlier, GM is working to further differentiate the 'Slade from the rest of the fullsize SUV lineup, and is working to make the new model "much less ostentatious."

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Final C6 Corvette built in Bowling Green

With all of the attention given to the 2014 Chevrolet Corvette Stingray lately, you could be forgiven for thinking that it's already well along in production, yet tooling up for the new C7 has only just begun. In fact, production of the outgoing C6 generation in Bowling Green, Kentucky just halted on Thursday.
As the C6 has aged, production numbers have predictably ebbed along with demand, but this year, the addition of the 427 and 60th anniversary models resulted in an uptick in vehicles built - this, despite a model year shortened by around 25 percent to accomodate the new model changeover. The final C6 Corvette ever, No. 13,466 built this year, was a white 427 Convertible destined for the General Motors Heritage Center museum. The car's 7.0-liter V8 heart was assembled by Corvette chief engineer Tadge Juechter himself.
In total, Bowling Green pushed out 215,100 C6 Corvettes over nine years. If you're still a C6 fan at heart and are hoping to get a good deal on a phase-out model, step lively - Chevrolet reportedly had about 6,100 unsold units, which Autoweek suggests is good for around five and a half months of supply at the model's current sales rates. Given that demand will likely slacken even further as the C7 draws closer, that should be a big enough stockpile to keep dealers satisfied until 2014 Stingrays begin showing up on their forecourts in December.