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Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.

The cars and trucks of 'Transformers: Rise of the Beasts'

The latest spectacle in the Transformers franchise is about to hit the theaters. The final trailer was released, giving us peeks at what appears to be a pretty boilerplate story about the end of the world. There's some kind of ancient interplanetary war brewing and it's up to some teenagers to sort it out with the help of their robot buddies. But this is Autoblog, so we're not even going to try to suss out a plot so thin it won't hold a spittle globule's worth of water. We'll just go over the cars. Transformers: Rise of the Beasts | Official Final Trailer (2023 Movie) Porsche 911 Carrera RS 3.8: Mirage So far the star of the film, car-wise, looks to be a blue-on-silver 964 Porsche named Mirage that is voiced by Pete Davidson. It's been the most promoted of the movie cars, even more so than formerly central characters like Bumblebee and Optimus Prime. Except, this isn't just any ordinary 911; it's a Carrera RS 3.8, a European-exclusive model of which Porsche only built 55 units. As the name implies, it came with a bored-out M64 turbo flat-six as opposed to the 964 Turbo's 3.6. It wore the Turbo's wide-body badonk with a bi-level rear wing, but Porsche reportedly stripped out 570 pounds' worth of weight despite embiggening key performance parts like brakes and wheels. Fortunately, no actual RS 3.8s were used in the movie. Producers instead built five cars for different purposes — shooting closeups of actors, jumps, the obligatory driving backwards real fast — out of lesser 911s. However, the sound department did record the engine note of an actual RS 3.8 for accuracy, as the higher crank speeds of the 3.8 have a distinctive sound.  In the original 1984 Transformers lineup Mirage was a Ligier JS11 Formula 1 car, complete with faux Gitanes cigarette branding (on a children's toy!). An F1 racer would raise an eyebrow on the streets, so it made sense to update to a street-legal sports car. If you're wondering why this Porsche isn't the character Jazz, whose original vehicle mode was an ultra-cool Martini-liveried Porsche 935, well, he was remade into a Pontiac Solstice voiced by Darius McCrary during the GM product placement rewrite in 2007's Transformers reboot, then unceremoniously killed. 1977 Chevrolet Camaro: Bumblebee Formerly the franchise star, Bumblebee gets far less screen time in the trailers. He's still a Camaro, but because Transformers: Rise of the Beasts takes place in 1994 he's not a fith-gen.