Camaro Iroc Z on 2040-cars

Auto blog

Mark Reuss: GM can't afford product 'misses,' has 'thought about' CT6 V-Series

Mark Reuss is a busy man. He oversees General Motors' global product portfolio, an all-encompassing task for a company that sold more than 9.9 million cars and trucks last year. When GM launches a well-received product, like the road-going rocket ship that is the Chevrolet Corvette Z06 – he gets credit. When the company stumbles with the slow-selling Chevy Malibu or grapples with fallout from the decade-old Saturn Ion and its flawed ignition switch, he gets blamed. GM owners, the press and sometimes the federal government, demand answers. Bob Lutz famously held the job before Reuss. So did Mary Barra, who's now GM's chief executive. There's a New GM, but the lineage is connected to a long history. When he's not thinking product, Reuss, an executive vice president, also runs the purchasing and supply chain for the company, which is still one of the largest industrial empires in the world. We caught up with Reuss on the floor of the New York Auto Show, where GM had just rolled out two crucial new products: the 2016 Cadillac CT6 and the 2016 Chevrolet Malibu. Speaking with a small group of reporters, Reuss delved into a variety of subjects, including the new Malibu, Cadillac's future (he thinks the ATS-V is going to "flame the M3 and M4"), and other topics. On fixing the Malibu: "We can't miss. We can't have those kinds of misses [like the previous generation] on our cars and crossovers and trucks. We can't do that. If we do that, we give a reason for someone to go buy something else. It's that simple. "On a car like the Malibu we have a chance to really fix all of that, which we have, and then lead. Then you've got a real opportunity there. So that's what we've really been focused on here – to fix those things." He later added: "We need that car here to transform Chevrolet desperately because it's the heart of the market. And when you think of Chevrolet, people will come back and think about what we did with the [new] Malibu and the Cruze... It's hugely important to us." On Cadillac: "If we go out and try and out-German the Germans, it's probably not going to work. We've got an opportunity here generationally where there's a lot of people younger than me that have parents that drove BMWs and Mercedes, and I think there's an opportunity there for those people to drive something different than what their parents did, and I think that's always been an opportunity in the auto industry if you look at the history of it.

Chevy Colorado Z71 Trail Boss 3.0 concept heads to SEMA

Chevrolet is presenting a new take on the Colorado pickup at the SEMA show this year. The show truck picks up where the Colorado Z71 Trail Boss Edition leaves off, with numerous accessories from the parts catalog as well as several custom additions. The SEMA truck is based on a Crew Cab model with four-wheel drive, painted red with rally stripes. Among the features added from the catalog are a sport bar with LED auxiliary lighting, mounted to the cargo bed. It's also stylistically augmented with fender blares, Bowtie emblems, and rocker steps all done up in black to match the 17-inch alloys shod with Goodyear DuraTrac all-terrain tires. Chevy has also equipped this truck with an automatic locking rear diff, a transfer case shield, recovery hooks at the front, a spray-in bedliner, projector-beam headlamps, fog lamps, and all-weather floor mats. Chevy has also fitted this pickup with color-keyed door handles and mirror caps, upgraded exhaust and air intake, rubber floor liners, brushed metal interior trim, and an illuminated grille badge. Public reception will determine how many of these and other additional features will be considered for production. Colorado Z71 Trail Boss 3.0 Concept Shows Off-Road Style New styling accessories, performance parts enhance trail-ready capability LAS VEGAS – The Colorado Z71 Trail Boss Edition is designed for those who want to blaze their own trails and Chevrolet's new Z71 Trail Boss 3.0 concept vehicle enhances its off-road style with new Chevrolet accessories and performance parts. Chevrolet introduced the new concept vehicle at the SEMA Show today, where it joined concept versions of the Silverado 1500 and HD models to demonstrate the depth and breadth of the brand's three-truck lineup. "The Colorado Z71 Trail Boss Edition is made for tackling the tough terrain required to get away from it all and this concept version does it with rugged style," said Sandor Piszar, director of Chevrolet Truck Marketing. "And whether it's the Colorado, Silverado 1500 or Silverado HD, there's a Chevy truck to take you where you want to go, regardless of whether there's a road leading there." The production 2016 Colorado Z71 Trail Boss is offered in extended and crew cab configurations, with a choice of a long or short cargo bed and available 4WD – as well as the all-new 2.8L Duramax turbo-diesel, which takes the maximum trailering rating up to 7,700 pounds.

2015 Chevy Silverado gets Custom Sport package

It's been on our mind for a couple of years that the Chevrolet Silverado could really use "a sophisticated monochromatic look." It is, at long last, a reality. Harking back to the Custom Sport Trucks the company produced in the 1960s, the 2015 Custom Sport package can be had in black or white on LT and LTZ models for those in search of "a touch of elegance." That means body-colored front and rear bumpers and grille surround, a black grille, and chrome applied to the door handles, mirror caps, side moldings and 20-inch wheels. The package, which will cost between $1,950 an $2,950, also throws in projector beam headlamps, tow hooks, and heated mirrors. LT trims can be had in black or white, LTZ trims - including Z71 - offer the choice of black or White Diamond Tricoat. The press release below has more information. Don't everybody rush to the dealer at once. 2015 SILVERADO OFFERS CUSTOM SPORT PACKAGE Inspired by Chevy Custom Sport Trucks that helped launch personal-use pickups DETROIT, 07/01/15 – With the new 2015 Silverado Custom Sport special edition, Chevrolet pays homage to one of its most iconic pickups, adding a sophisticated monochromatic look to double- and crew-cab Silverados. The Custom Sport package features body-colored front and rear bumpers and a body-colored grille surround with a chrome-accented black grille. Other accents include 20-inch chrome wheels, chrome door handles and mirror caps, and chrome body-side moldings. The package also includes projector beam headlamps, tow hooks and heated power-adjusted mirrors. "The Custom Sport special edition was inspired by Chevy Custom Sport Trucks of the late 1960s," said Sandor Piszar, Chevrolet Trucks marketing director. "Those CST models added a touch of elegance to a great all-around truck, just like the Custom Sport package for the new Silverado." The redesigned 1967 Chevrolet pickup entered the market at a time when trucks were starting to move off the jobsites and into the driveways of cities and suburbs. The 1967 Custom Sport Truck, with its bright trim, plush carpet and bucket seats, helped launch a wave of personal use pickups that continues today. For the 2015 Silverado, the Custom Sport package will be available as LT and LTZ models, including Z71s. LT models will be available in black or white, while LTZs will come in black or White Diamond Tricoat. Package prices will vary from $1,950 to $2,950, depending on the model. Dealers can place orders starting this month.