2012 Chevy Camaro Rs/ss 6-speed Hurst Equipped Orange Interior Only 3,108 Miles on 2040-cars

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Chevy rolls out Silverado HD High Country

It's been a good week for heavy-duty truck buyers. First, Ram revealed the Black Package for its HD trucks, then it rolled out its new Power Wagon, and now Chevy's getting in on the action with its Silverado High Country HD. Okay, so it may not pack quite the attitude of Ram's latest 2500-series offerings, but the High Country HD will come as a welcome addition to the Chevy Trucks range to those looking to pull their horse, boat or other trailer without skimping on creature comforts.
Rolled out a little under a year ago, the High Country trim is Chevy's answer to the likes of the GMC Denali, Ford King Ranch and Ram Longhorn. It has until now only been offered on the light duty, 1500-series Silverado, but now extends to the 2500 and 3500-series HD models, as well.
So what sets a High Country pickup apart from lesser Chevy trucks? You'll be able to pick it out based on its chrome horizontal grille, body-color bumpers, 6-inch tubular side steps, 20-inch chrome wheels (18-inch on the 3500 and 17-inch on the dualie) and, of course, plenty of special badging. But it's inside where the High Country makes its mark, with a cabin decked out in saddle brown perforated leather, seats that are both heated and cooled, eight-inch touchscreen with full MyLink suite, Bose audio and park assist functions front and rear to keep those color-keyed bumpers looking fresh. (Though Chevy hasn't yet showed us the interior of the HD model, it'll presumably look mostly the same as the cab in the 1500 High Country in the gallery below.)

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Chevy Chaparral 2X Vision Gran Turismo concept blends the past and the future

The Chevrolet Chaparral 2X Vision Gran Turismo is the rare concept car that salutes a seminal moment in history, yet also borders on science fiction.
Revealed Wednesday at the Los Angeles Auto Show, the concept uses the name of one of Chevy's historic racing partnerships, with Chaparral Racing, which dates to the 1960s. Chaparrals raced successfully at a range of levels, including IndyCar, Trans-Am and SCCA competition.
But the history ends there, as the concept's main purpose is as a racecar in a downloadable update for the PlayStation 3 game Gran Turismo 6.