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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

GM 6.2L V8 claims most powerful light-duty truck engine title

General Motors has officially captured the horsepower crown for mainstream pickup trucks with its 6.2-liter V8. The big mill, available in both the Chevrolet Silverado and GMC Sierra, comes to market with 420 horsepower and 460 pound-feet of torque, handily outdoing its two cross-town competitors, Ram (5.7-liter V8, 395 ponies and 407 lb-ft) and Ford (6.2-liter V8, 411 hp and 434 lb-ft).
The new GM 6.2 will take a bit of an investment, though. Those that want the extra thrust will need to go with either the LTZ or High Country trims from the Chevy, or the SLT and Denali trims from GMC, which are the two highest trim levels for the respective vehicles. Trim levels aside, if you're in the business of towing, GM has you covered. Optioned with the 6.2-liter V8 and the Max Trailering Package, owners will be able to pull 12,000 pounds, a hugely impressive figure.
We still aren't certain as to what sort of economy the new engine will get, but it'll probably be a bad bet for the fuel conscious. As for availability, expect to see the 6.2-liter trucks in showrooms later in the fall.

GM says hybrid Corvette no laughing matter [w/poll]

When Mark Reuss was in LA recently, he sat down to have a few words with the scribes at the Los Angeles Times. When the issue of a hybrid Corvette came up, Reuss answered with "Don't laugh." The General Motors president is a complete fan of the possibility, calling it "attractive" and "really fun," believing it would improve GM expertise and that "people would love it."
Naturally, the president being supportive of an idea doesn't give indication that a hybrid Corvette is on the way. However, with supercars like the Porsche 918 Spyder and Ferrari LaFerrari giving hybrid tech a solid, if remote, place in the performance car world, the inexorable trickle-down of technology means we shouldn't be surprised if and when it does happen.
And now that we have that non-negative half-answer to a speculative question, it would be irresponsible for us not to commence rumormilling for the C8 Corvette. Taking Reuss at his word, the C8 will obviously be a hybrid with all-wheel-drive - the left side wheels driven with electric motors, the right side with the mid-mounted, four-cylinder diesel engine. With coefficient of drag of just .16, figure on a 0-to-60 mile-per-hour time of under 2 seconds and an all-electric range of something like 30 miles at top speed. Don't forget, folks, you read it here first.