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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Corvette Stingray Convertible images mysteriously appear on web, so we add our own

It was inevitable that we'd see the 2014 Chevrolet Corvette Stingray topless at some point, but that didn't make us any less interested when a pair of supposedly leaked official images showed up on theautoinsiderblog.com last week. We posted them on our Facebook page, but held off reporting on them here until we could get a little more information.
Those images, which feature a dark red car on a sterile black studio background, supposedly first appeared on the website of diecast model maker Maisto. A Chevrolet spokesman has been reported saying that they are "not official images released by Chevrolet PR," which isn't a denial they're the real deal, but neither is it a confirmation.
Close examination of the photos suggest they could be official shots of the Corvette Stingray Convertible, and while some have doubted their authenticity due to a lack of vents (which were seen on the C7s that debuted in Detroit last week), it could be that the images are of a base model car without the Z51 package that doesn't require the extra venting and cooling.

Chevy shows much-improved 2014 Corvette interior in new video

If you want a closer look at what went into designing and building the interior for the 2014 Chevrolet Corvette, we've got just the thing. General Motors has released a new video detailing the cabin's evolution from conception to execution, complete with commentary from Ryan Vaughn, performance car interior design manager with Chevrolet. The quick clip details how manufacturing, engineering and design within General Motors worked together from the first sketches to ensure no compromises had to be made later down the line. How novel.
With plenty of hides traced with contrast stitching and available real carbon fiber trim, the cabin looks to be a few hundred miles ahead of the C6. Given how readily critics derided the previous generation for its cabin, the C7 should make writers work a little harder to find something to complain about. Check out the video below for yourself.