1969 Chevrolet Camaro Rs Ss on 2040-cars

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Why Cadillac thinks it needs to succeed in Europe to sell cars elsewhere

Ward's Auto has taken an interesting look at the renewed focus General Motors is showing towards Cadillac in Europe. Susan Docherty, president and managing director of Chevrolet and Cadillac in Europe (pictured), says in order for the luxury brand to thrive in China, it first needs to succeed in the old country. The reason? Chinese buyers look to Europe for cues as to what's deemed worthy of the term "luxury." There are hurdles to the plan, however. In addition to the fact that the EU is flooded with high-end nameplates, GM doesn't necessarily have the distribution network in place to put buyers behind the wheel.
Combine that with persistent economic woes and Cadillac's checkered past marred by a lack of diesel engine options and a bankrupt distributor, and the road ahead for the brand looks like less of an uphill climb and more like a straight-up cliff face. But Docherty is optimistic and says she has a plan for the brand. We recommend heading over to Ward's for a closer look at the full read.

Hot Wheels Camaro to make big debut at Indy

Chevrolet handed over the keys to 33 Hot Wheels Camaro Convertible Indianapolis 500 festival cars this week. Race directors get the luxury of driving the droptops around Indianapolis in an ongoing tradition with roots all the way back to the 1960s. The stunt is supposed to remind area residents that the Indy 500 is right around the corner. The cars are our first look at the special Camaro Hot Wheels Edition in convertible form, and they are slated to head to dealers after a one-time production run. The cars also represent the first time in history full-size Hot Wheels have been offered for sale by an automaker.
The cars will be available in both the previously seen coupe bodystyle and this convertible configuration, and will feature metallic blue paint and special wheels with the iconic redline accent. Buyers will be able to choose between the V6-powered 2LT trim and the V8-powered 2SS guise.
Hot Wheels says the original Custom Camaro toy was one of the original 16 1:64-scale diecasts, and it remains one of the company's most valuable collector items today.

Chevy monitors drivers' biometrics while experiencing new Corvette Stingray

We tell you about what a car is like to drive every day, remarking on throttle response, steering weight and feedback, squat, dive, brake fade and a dozen or more other factors of performance. What we can't tell you, though, is what the car does to us - how its performance impacts us, physically. That's what makes this video series from Chevrolet so darn cool.
The Bow-Tie brand rented out Spring Mountain Motorsports Ranch, got several (very) different individuals together, strapped a bunch of sensors to their bodies to record biometric data ranging from heart rate to respiration to brain activity, and then handed them keys to the new Chevrolet Corvette Stingray. The results are explained in a series of videos, devoted to each driver, showing how different people react to the Corvette's performance.
If, like your author, you're a nerd for medical science, this is going to be a fascinating set of videos. If not, it's still pretty cool to see how the body of someone with racing experience, like Gran Turismo creator Kazunori Yamauchi, reacts to tracking a car like the Corvette Stingray compared to the owner of legendary Detroit barbecue joint, Slows BBQ. Take a look below for all six videos from the series, or hop over to the Corvette Vimeo channel for the interactive experience, where you can see all the different metrics.