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2016 Chevy Volt ads strike frustrating, yet familiar, chord

Sometimes, it's hard to let go. In the six years that GM has been advertising and selling the Chevy Volt, one dominant message is that the car is an EV without any range anxiety. On the one hand, this is a positive thing: our car does something that other electric vehicles don't. Of course, there's another, more reasonable take on the message that EVs only equal limited range: don't promote this viewpoint if you ever plan on selling a pure EV. But, of course, this is exactly what GM is doing with a new ad for the 2016 Chevy Volt. Called Elevator, the spot (watch it above) compares driving an all-electric car with riding in an elevator getting stuck. Your Nissan Leaf might run out of electricity, the ad says, and that would be as uncomfortable as being trapped between floors. The main problem, of course, is that Chevy also offers the Spark EV and is getting ready to sell the Bolt EV. Does the company think that everyone will forget these anti-EV commercials when it come time to shop for a Bolt? Even worse, does GM think we've forgotten the Anthem ad for the Volt back in 2010? Apparently, so. Elevator isn't the only ad for the 2016 Volt that GM debuted today. The other, called Time Capsule (below), takes a swipe at the Toyota Prius. Trouble is, there are two easy ways to dismiss this ad as well. First, and most obviously, if GM is against using old technology, then why does it continue to shove a 100-year-old fossil fuel engine into almost every car it builds? Second, attacking the Prius for using 15-year-old tech – when said tech is still able to mop the floor with any hybrid from GM in the fuel economy race - is more like an admission of defeat than anything to be proud of. "Hey look, the Prius uses technology from the '90s," GM says. To which the observant viewer will ask, "Well, then why can't you build a 50-mile-per-gallon hybrid, GM?" It's also worth noting that Chevy has been on a misguided advertising streak as of late. We bashed their ads that suggested its Silverado is better than the F-150 because it uses steel instead of aluminum, too, especially since those commercials used shark cages and stupid superhero costumes in an attempt to make a point. Chevy, stop assuming we're all idiots. Please. Now, the 2016 Volt is a great car and I know that GM can make a darn good Volt ad (like this one), so seeing the company shoot solid fuel-efficient technologies in the back (again and again) is just frustrating.

Ford, Toyota clean up in Best Car For The Money Awards

The U.S. News Best Cars for the Money Awards picks winners by looking at the average transaction price, five-year total cost of ownership, the regard a car has from the automotive press, reliability figures from J.D. Power and Associates and safety data from the National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety. The result, according to the magazine, is "the best combination of critical acclaim and long-term value."
Ford nabbed six of the 21 categories that received awards this year, the Focus, Fusion, Fusion Hybrid, Taurus, Escape and Edge getting trophies. Toyota and its Lexus and Scion sub-brands took another five, the Tacoma and Tundra owning the two categories given to pickup trucks. The other ten awards were split between Honda with three, Buick with two, and one each for Subaru, BMW, Hyundai, Chevrolet and Mazda.
Follow the link to see all the winners and read about why they were chosen.

2022 Chevy Tahoe, Suburban and GMC Yukon get updated transmission

General Motors' full-sized SUVs have slipped in one more change before the year turns. GM Authority reports that the 2022 Chevrolet Tahoe and Suburban, and the 2022 GMC Yukon and Yukon XL equipped with gas V8 engines, will pick up a revised ten-speed automatic transmission. The new unit carries RPO code MHS, and Chevrolet communications rep Catherine Scales told GMA the updated gearbox "allows our manufacturing and dealer teams to more easily align the specific calibration needed for the transmission and can enable OTA updates in the future." It seems GM wants to make it easier to update the transmission's tuning and calibration in the future with the automaker's networked Vehicle Intelligence Platform/Global B electronic architecture. The 10-speed auto comes bolted to the 5.3-liter V8 and the 6.2-liter V8. The 3.0-liter inline-six Duramax diesel continues with the 10-speed automatic already in use. To recap the other changes for the full-sizers, we'll start with the 2022 Tahoe and Suburban, which get a new 12.3-inch digital instrument display to replace the former 8-inch unit and physical gauges. Navigation will be standard equipment displayed on the 10.2-inch infotainment touchscreen on all trims barring the base LS. Lane-keeping assist and parking sensors are also now standard, while reverse automatic braking is added to the Enhanced Display and Alert package on the top trims. Finally, the 6.2-liter V8 option is expanded to the Z71, RST and Premier trim levels, but it requires selecting one or more packages on the Z71 and RST. Moving onto the 2022 Yukon, availability of the 6.2-liter V8 expands to the AT4 trim, and the big V8 comes with a shiny pair of exhaust finishers. Redwood Metallic paint joins the exterior color palette, more wheel options are on offer, and illuminated sill plates can gussy up the rocker panels . An Enhanced Trailering Technology Package adds 13 cameras with the option for an interior accessory camera for those with enclosed haulers. On the safety side, expect reverse automatic braking to join the list of available driver assistance features. Inside, the Yukon welcomes the 12.3-inch digital cluster, the Yukon Denali welcomes the power sliding console as a standard feature instead of a $350 option.  Related Video: