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Hot Wheels Camaro to make big debut at Indy

Chevrolet handed over the keys to 33 Hot Wheels Camaro Convertible Indianapolis 500 festival cars this week. Race directors get the luxury of driving the droptops around Indianapolis in an ongoing tradition with roots all the way back to the 1960s. The stunt is supposed to remind area residents that the Indy 500 is right around the corner. The cars are our first look at the special Camaro Hot Wheels Edition in convertible form, and they are slated to head to dealers after a one-time production run. The cars also represent the first time in history full-size Hot Wheels have been offered for sale by an automaker.
The cars will be available in both the previously seen coupe bodystyle and this convertible configuration, and will feature metallic blue paint and special wheels with the iconic redline accent. Buyers will be able to choose between the V6-powered 2LT trim and the V8-powered 2SS guise.
Hot Wheels says the original Custom Camaro toy was one of the original 16 1:64-scale diecasts, and it remains one of the company's most valuable collector items today.

Fewer than 1 in 3 Chevy dealers earn right to initially sell C7 Corvette

Looking to make the launch of the 2014 Corvette Stingray as efficient as possible, Chevrolet will be limiting the numbers of its dealers that can sell the all-new coupe and convertible. According to Automotive News, sales of the C7 Corvette will initially be limited to less than a third of Chevy's total dealership network when the 'Vette goes on sale this summer.
Only 900 dealers out of more than 3,000 locations nationwide will be allowed to sell the new Corvette at first, and the reason for this is so that there are no shortages at dealers that can actually get the cars sold. The article says that the 900 dealerships chosen represented 80 percent of total Corvette sales in 2012.
Some of the requirements dealers had to make to get initial allocation of Stingray sales include having sold at least four Corvettes in 2012 and having a Corvette Stingray specialist who will be required to have gone through a training session costing more than $2,000 per attendee. Once demand for the 2014 Corvette Stingray begins to subside - approximately six to nine months after it goes on sale - then allocation could open up to more dealers, but the report indicates this could happen following the 2014 model year.

Watch NASCAR racer Jeff Gordon put one over on a used car dealer... sorta

Full Disclosure: in my younger days, I loved nothing more than tormenting passengers with my behind-the-wheel hijinks. Once, after a particularly artful handbrake turn on a two-lane at around 50 miles per hour, I left one backseat occupant crying in their own lap. This isn't necessarily something to be proud of, but it gives you a glimpse into why it is that I find this ad from Pepsi so damn disappointing. The premise is beautiful. Take NASCAR legend Jeff Gordon, give him a disguise and set him loose upon some unsuspecting used car dealer. Hilarity ensues.
Except that this Pepsi Max commercial is so obviously staged, it can't help but feel like some ham-fisted marketing fail. From the strategically placed aftermarket cupholder mounted mid-dash for the hidden camera to the fact that the supposed dealer Camaro is displayed as a 2009 model (Hint: Chevrolet didn't make any), this clip is about as organic as a Twinkie. Still, we would never turn down a chance to watch Gordon thrash on a rental-spec coupe - only problem is, he probably didn't even do the driving himself. Check it out below.