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2015 Chevrolet Trax

After the obligatory product presentation for the 2015 Trax, I caught up with Steve Majoros, Chevrolet's director of marketing for crossovers and cars, and asked him to elaborate on which markets his planners believe will be the hot starters for this tiny CUV. Without much hesitation, Majoros began to click off traditional sales havens for Subaru, namely, New England and the snowy bits of the East Coast, Colorado and the Pacific Northwest. That news might not surprise you, but it did me. Perhaps it's something as basic as the Trax's tall-hatchback looks, or the emphasis Chevrolet put on the urban driving cycle during my test in San Diego. But before my chat with Majoros, I'd considered this a crossover pointed at the Millennial city mouse more than his bumpkin cousin. But a closer look had me re-examining the granola cred of Chevy's smallest crossover. Having spent my fair share of time in New England and around New Englanders, I started by mentally listing the Trax's Subaru-like traits: practicality, thrift, all-weather ability and, well, just a dash of ugliness. (I suppose a hatchback needn't always be ugly to sell in Maine, or Boulder or Portland... but a 'distinctive' face doesn't seem to hurt.) After a day of driving through sunny San Diego and its surroundings, I can say that Trax makes an interesting case for itself against the standard bearers of the L.L. Bean set, but I'm less sure of its argument for young urbanites. The Trax looks a lot like an Equinox whose suit shrunk in the wash. Chevy's has downsized its own, rather conservative crossover styling to fit the proportions of the subcompact Trax; to my eyes, it looks a lot like an Equinox whose suit shrunk in the wash. That's fine for offering a cohesive look for the Chevy family of crossovers, but it seems out of step with the rest of the segment. If the Trax's current competitive set were the cast of a high school-based TV show, the Kia Soul would play the lovable nerd, the Nissan Juke perhaps the outsider musician and the Subaru XV Crosstrek the athletic outdoorsy kid. Chevy may see the Trax as the hipster chick wearing intentionally ironic mom jeans, but to me the styling is a little too on the nose; more like an actual grownup trying to hang with the kids. These mom jeans are genuine. Per my earlier point, that quasi-conservative look may be just fast enough for staid New Englanders, but I have a hard time seeing the bluff, big-Bowtied front end playing in Bushwick or Wicker Park.

2016 Chevy Silverado puts on a better face

When Chevrolet introduced the redesigned Silverado pickup for 2014, you, our loyal readers, gave the new truck's front-end a lukewarm response. Aside from saying it was ugly, one commenter came to the far more damning conclusion that this brand-new vehicle already looked dated. For 2016, Chevy has attempted to address opinions like that, issuing a comprehensive facelift to its bread-and-butter pickup. Designers cut way back on the chrome for 2016, fitting a body-color strip across the middle of the grille and going to a single-headlight design. Combined with twin LED running lamps, the new look is much more modern while still harkening back to the retro-ish look introduced a few years back. The new truck also gets a much more muscular and aggressive hood, while the front bumper is significantly more modern, and features vertical housings for what look like LED foglights. The bad news, here, is that there's only one picture, shown above. We have no idea what changes Chevy has made to the rear of the pickup, nor do we know what other versions of the truck beyond the Z71 seen here may be available. The Bowtie brand did, however, confirm that we'd see a wider application of the eight-speed automatic transmission, as well as a new version of the MyLink infotainment system, which will play nice with both Apple CarPlay and Android Auto. Look for much more on the freshened Silverado when it makes its official debut this fall. Until then, check out the press release and hop into Comments. We'd love to hear what you think about this facelift. 2016 Silverado: The New Face of Strong - Bolder, more sculpted look reflects Silverado strength, dependability - Available support for Android Auto and Apple CarPlay - Expanded use of 8-speed transmissions; additional safety technologies DETROIT – Chevy Trucks are on a roll, with Chevrolet pickup sales up 32 percent so far this year. Chevrolet intends to strengthen this momentum with significant updates for the 2016 Silverado 1500 full-size pickup. "The redesigned 2016 Silverado will build on Chevy Trucks' legacy of dependability. It will feature a more muscular appearance and offer new customer-focused technologies," said Sandor Piszar, marketing director for Chevy Trucks.

2016 Chevy Silverado unveiled in full at Texas State Fair

It's State Fair time down in the Lonestar State, which means a lot of things to a lot of Texans: rodeos, cook-offs, country music concerts, big belt buckles, and even bigger hats. But it also means new trucks. Ford used the occasion this year to roll out its new F-Series Super Duty pickups, but the Blue Oval won't have the show all to itself as Chevy is also on hand to reveal in full its latest updates to the Silverado. The Bowtie brand gave us our first glimpse at its updated 1500-series pickup back in July, but has now revealed the revised truck in full – and not just in Z71 spec, either. Buyers will be able to choose between WT, LS, LT, LTZ, and High Country trim levels – to say nothing of the various cab, box, and powertrain configurations. The top three get all-LED exterior lighting. And while the Z71 adopts the color-keyed trim we saw previously, other models like the LT, LTZ, and (to a lesser extent) the top-of-the-line High Country still bring the chrome for those who want it. Whichever the model, the new Silverado boasts a more muscular-looking front-end and a more sculpted hood. Inside, the new Silverado gets an optional MyLink system with Apple CarPlay and Android Auto support. The revised truck also benefits from added safety technology and convenience features. Engine options include a 4.3-liter V6 with 285 horsepower and 305 pound-feet of torque, a 5.3-liter V8 with 355 hp and 383 lb-ft, and a 6.2-liter V8 with 420 hp and 460 lb-ft. The news when it comes to powertrains is that the eight-speed automatic launched last year on the larger V8 is now being offered on the smaller 5.3 as well. 2016 Silverado: The New Face of Strong 2016 Silverado designed to build on Chevrolet's truck momentum 2015-09-24 - Bolder, more muscular look reflects Silverado strength, dependability - Expanded use of 8-speed transmissions; additional safety technologies - Available support for Apple CarPlay and Android Auto DALLAS – The new 2016 Chevrolet Silverado 1500 brings muscular designs and new customer-focused technologies to the most dependable, longest-lasting family of full-size pickups on the road. The new Silverados make their public debut today at the State Fair of Texas in Dallas. "The new 2016 Silverado will build on the Chevy truck legacy of dependability," said Sandor Piszar, marketing director for Chevrolet trucks.