1985 Chevrolet K5 Blazer Custom Sport Utility 2-door 5.7l on 2040-cars

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Chevy: The Big Game

Chevrolet took an early lead for the 2015 Super Bowl advertising crown with its spot for the all-new, 4G LTE-capable Colorado pickup in a spot that simulated a problem with your TV. The stark, simple ad then states that if you're lucky enough to have an Internet-capable vehicle, like the new Colorado, you'd at least be able to stream the game. A clever, chuckle-inducing spot if there was one. Check out our full write up of the new, 2015 Colorado. Marketing/Advertising Chevrolet Truck Super Bowl Commercials Videos 2015 super bowl ad

2016 Technology of the Year Finalist: 2016 Chevy Volt

The 2016 Chevy Volt is in all ways an improvement over the Volts that came before. It's got a new powertrain, a new look, and new (and better) fuel economy figures. What's not to like? For the second generation, GM used the last few years of automotive battery improvements and customer data to deliver a car that took what people liked about the first Volt and offered up more of that. This means a longer all-electric range (from 38 miles to 53) and better gas-burning fuel economy (37 miles per gallon up to 42 mpg – oh, and you're not required to use premium any more, either). All of this for less money than the outgoing 2015 Volts. Chevy's new plug-in hybrid will start at $33,995, which is not only lower than the 2015's MSRP of $34,170 but it's also just a few hundred dollars higher than the average new car price in the US. In other words, the new Volt (and many other plug-in vehicles) is not out of the price range for most car shoppers. The interior has been updated as well, losing some of the oh-so-futuristic touch-sensitive center stack in favor of more realistic tactile buttons. This along makes the new Volt better than the first generation, but when it's wrapped up in the new exterior design, it just feels more appropriate for a car that's not trying to be from the future. Instead, the new 2016 Chevy Volt wants to be the best plug-in car for right now.

GM struggles to sell small cars, plans to lay off 2,084 employees at two plants

Due to low demand for some of its vehicles, General Motors plans to cut 2,084 jobs at its assembly plants in Lordstown, OH and Lansing, MI. At the same time, the automaker also announced plans to invest approximately $900 million in three of its facilities – the Toledo Transmission Operations in Ohio, Bedford Casting Operations in Indiana, and Lansing Grand River in Michigan - for future products. GM will discontinue the third shift at both the Lansing Grand River plant and the Lordstown, OH plant. The Cadillac ATS, Cadillac CTS, and Chevrolet Camaro are made at the automaker's plant in Michigan, which currently has 2,700 employees. The move to eliminate the third shift affects 810 hourly workers, as well as 29 salaried employees, starting on January 16th. The plant in Lordstown, OH currently has 4,500 employees and makes the Chevrolet Cruze sedan. The plan to discontinue the third shift will affect 43 salaried workers and 1,202 hourly employees and will start on January 23rd. As Fortune points out, sales of the Cruze are down 20 percent through October, while sales of the Cadillac ATS and CTS were down 17 percent through the same period of time. In addition to cutting the third shift at both assembly plants, the automaker plans to invest a total of $900 million between three of its facilities for unnamed future products. GM's Toledo Transmission Operations will receive $667.6 million, the Lansing Grand River Assembly plant will receive $211 million, and the automaker's Bedford Casting Operations will get $37 million. Last year, GM cut roughly 500 jobs from its Orion Township factory due to slow sales of the Chevrolet Sonic and Buick Verano, with surging crossover and SUV sales as the most likely culprit. With GM posting much healthier sales figures for the Chevrolet Equinox and Cadillac XT5 compared to the ATS, CTS, and Cruze, it looks like compact SUVs are to blame for this year's layoffs as well. Related Video: News Source: Fortune, General MotorsImage Credit: REUTERS / Rebecca Cook Hirings/Firings/Layoffs Plants/Manufacturing Cadillac Chevrolet GM Coupe Sedan Lordstown Ohio