Chevrolet: Bel Air 150/210 Custom Nationally Judged "platinum" Award Winner on 2040-cars
Port Jervis, New York, United States
1957 Chevrolet 210 Custom Bel Air Trim Nationally Judged "Platinum Award Winner" This head turner was once a black and white 6 cylinder car cruising the streets of Tampa, Florida. In 1991, the orginal owner, at the age of 93, decided it was time to sell her car. The new owner decided to do a complete restoration on this rust and dent free car. Being a heater, clock, and radio delete car it seemed like the perfect car to start with. The project was completed in 1992 with many upgrades including a high horsepower 283 w/ dual Carters, Muncie 4 Speed and a '57 411 Positraction Rear. Front Disc brakes were added with stainless brake lines. Power steering was added through a 605 box with GM tilt column. In 2000 it was invited to the Classic Chevy International Convention and received the Platinum Award in the '57 Custom Car Class scoring 997 out of 1000 points. Today the car is still in amazing condition and has been driven roughly 2800 miles since it's 1992 restoration. I've personally owned the car since 2006 and have updated several things since then. The first being the engine. It now has a professionally built 383 solid lifter/roller cam motor that has been driven 34 miles after it's initial break in. Exhaust has been upgraded to 3 inch to handle the hot gases and the Gray velour interior has been modernized to look more like the original seat pattern.
Please Call me with any Questions prior to bidding. This car will be sold as is. Buyer responsible for all shipping fees. Will consider Trades- interested in '32-'37 Steel Ford Coupes Allen - 845-313-2155 I reserve the right to end the auction at any time due to the fact that the car is being advertised in different locations.
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General Motors shaking up its marketing... again
Wed, 13 Mar 2013One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")
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GM's small car sales were up 39 percent last year helping to attain this million-sales mark for 30-mpg models, and almost 40 percent of all GM sales consisted of cars with fuel-efficient I4 engines. In regards to more advanced means of improving fuel economy, GM says that it plans on having 500,000 vehicles with "some form of electrification" on the road by 2017.
Scroll down for the full list of GM's million 30+ mpg cars as well as an informative press release.
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Returning for 2013 is the 427-cubic-inch V8 producing 425 horsepower, but the new engines include a 325-hp 350-CID V8 and a 375-hp 396-CID V8. Buyers can select to purchase all three engines, and each will be matched with the sequence number of that car; the track-only COPO cars will not have vehicle identification numbers and can't be registered for street use.
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