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Facelifted Cadillac ATS spied completely uncovered

The Cadillac ATS makes for a pretty svelte little coupe, and General Motors appears to know it, because multiple, completely undisguised prototype sedans have been spotted testing wearing what look like many of the forthcoming coupe's body parts.
Not only does it wear at least the outline of the brand's new, broader crest, it has the same front air dam with continuous chrome strip found on the coupe. The only real difference is that it has the somewhat taller side view mirrors from the sedan, rather than the narrower, longer ones from the coupe. Around back, the changes are harder to spot because the test car is outfitted with an unpainted lower bumper. However, it seems to lack the chrome strip that offsets the lower portion of the coupe from the sedan.
The ATS sedan is already a looker, but it is good to see Cadillac is taking a second pass using what it learned on the coupe. There's no word yet on when this revised sedan is going to hit the streets - let alone what changes will take place beneath the skin - but we're thinking it looks about right for 2015.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2015 Cadillac Escalade configurator lets you bling it your way

It's Friday, so there must be a new configurator to play with. While last week we showed you how to build your own McLaren 650S, today's ride is a bit more common. It's the 2015 Cadillac Escalade, a vehicle that you've been able to colorize since the end of last year, and which is sure to be an increasingly common sight on US roads in the coming months.
For those that have played with the build-your-Caddy tool, there's not much new here, aside from the vehicle being configured. The Escalade is available in three trims and two wheelbases, with prices spanning from the SWB, two-wheel-drive Standard, which starts at $72,690, on to the all-wheel-drive, long-wheelbase ESV Premium, which kicks off at $86,790. The options list, meanwhile, isn't hugely extensive. A rear-seat entertainment system and power-retractable side-steps (only available on the Premium trim) are the two notable options, while customers will have their choice of six exterior paints and two to three interior schemes, depending on the trim level.
Hop on over to Cadillac's consumer page and take a look.