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Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.

2014 Cadillac CTS debuts new design, twin-turbo power, Vsport model [w/video]

If ever there were a Cadillac to truly rival the world's best, this could be it.
With every new model, Cadillac indeed gets closer and closer to actually performing at the top of its class, rivaling those crafty Germans at their own sport/luxury sedan game. The best example yet of Cadillac's efforts to challenge the world came last year, when we met the 2013 ATS - a vehicle that we praised for its on-road dynamics and interior refinement, and later went on to be named North American Car of the Year.

Cadillac confirms CT8/CT9 flagship, ELR successor

Cadillac has certainly been a hot topic as of late, what with Johan de Nysschen now running the joint, moving its headquarters to New York, and overhauling the company's naming structure (only to later publicly defend all of these drastic decisions). Now, looking ahead, de Nysschen is already revealing some details about what's in store for the future, including a raft of new products that include a large, long-wheelbase Mercedes-Benz S-Class rival positioned above the recently announced CT6, along with a successor to the slow-selling ELR coupe.
In an interview with Reuters, de Nysschen says his company has "just signed off on" a new flagship tipped to be called CT8 or CT9. It will compete with the long-wheelbase versions of the Mercedes-Benz S-Class and BMW 7 Series, and should come to market by the end of this decade.
Among other news, the South African executive said a followup to the ELR plug-in hybrid is in development, though it may not be a two-door coupe like the current car. That's not necessarily a bad thing, since the ELR has garnered nothing but slow sales and poor reviews since its launch.