2006 Cadillac Sts-v 4dr Sdn on 2040-cars

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GM design boss Welburn says Lincoln isn't a Cadillac rival [w/poll]

General Motors Vice President of Global Design, Ed Welburn, had some dismissive words for a certain cross-town luxury brand during an interview with Car and Driver. When asked about his thoughts on Lincoln, Welburn deflected, before saying, "I don't consider Lincoln to be a competitor for Cadillac."
"They're not a global luxury brand. I don't consider them a competitor. Are they a competitor for Buick? Quite possibly. But not for Cadillac," GM's head designer explained. Welburn, who's been at the helm of GM Design North America since 2003 and is the first to hold the position of VP of Global Design, has been instrumental in the styling renaissance at GM, so predictably, Car and Driver's interview with him focused on the design aspect of cars.
During the interview, Welburn explicitly denied plans for a reborn Cadillac XLR, even as a new Chevrolet Corvette is hitting the market and strides are being made with Cadillac's V-Series performance arm saying, "We have a lot of cars that we're working on for the Cadillac brand. The XLR is not one of them right now."

Cadillac sales chief Peffer resigns amidst slow sales

Cadillac continues to hemorrhage executives, as it's just seen its fourth high-level departure in the past year. Vice President of Global Strategic Development Don Butler (who defected to Ford) and European President and Managing Director Susan Docherty both left the company of their own volition, while Chase Hawkins, Cadillac's vice president of sales and service, was fired following a "violation of policy" in July of 2013. Strangely, it's Hawkins' replacement, Bill Peffer (shown above), who has handed in his papers this time around.
"Bill left to pursue other interests. Kurt McNeil replaces him, effective immediately," spokesman David Caldwell told Autoblog via email.
McNeil last held the VP of sales and service position back in 2012. He's currently the vice president of US sales for all of General Motors. According to The Detroit News, McNeil will take on the post in what is likely an interim capacity.

How GM's grueling 24-hour test gets the kinks out of its performance cars

One of the biggest challenges automakers face when designing a high-performance car is making sure that it is both fast and reliable. For General Motors, any car that might be taken to the track by its owner - like the Corvette, Camaro Z/28 (shown above) and the Cadillac CTS-V, for example - undergoes a rigorous and strenuous 24-hour test by engineers at the Milford Proving Grounds, as pointed out by Car and Driver.
We've posted on this topic in the past - on a video showing the Camaro ZL1 being brutalized, for instance - but this article gives a more in-depth look at what actually happens behind the scenes... including what that poor ZL1 went through. Though the test isn't for 24 hours straight, the cars are pushed as hard as possible by some of GM's best drivers with only the brakes and tires replaced frequently.
We don't want to ruin the fun for you, but it is an interesting article that tells just some of what GM does to develop its sports cars. Check out the full article over at Car and Driver for the rest of the story.