2005 Cadillac Srx Base Sport Utility 4-door 4.6l on 2040-cars

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Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.

GM laying off 510 amidst slow Cadillac, small car sales

General Motors is laying off about 510 workers from two factories beginning in January, and it could be months before the automaker needs some of that latent capacity to come back on line. A combination of poor sales and high dealer inventories are prompting the cutbacks, according to Automotive News.
The largest changes come at GM's Lansing Grand River plant, where the Cadillac ATS and CTS are made. An entire shift of about 350 workers is being laid off, but the automaker hopes to find positions for some of them at other nearby factories. The decision leaves just a single shift building vehicles there. According to Automotive News, the move is partially spurred by Johan de Nysschen's plan to make Cadillac a more exclusive brand.
The lost shift will likely return for production of the next-generation Chevrolet Camaro at the plant, according to the report, but GM isn't saying when that will be. A previous announcement from the Canadian Auto Workers union indicated that the Oshawa, Ontario, factory would lose the coupe in late 2015 or early 2016.

Cadillac's CEO on Apple CarPlay: ’extremely clunky’

In this new world of advanced in-car infotainment and connectivity, car and tech companies alike are creating interfaces with mixed success. Apparently one system has annoyed Cadillac CEO Johan de Nysschen enough he's openly griping about it. In an interview with our friends at Yahoo Finance, the CEO had a number of complaints about Apple CarPlay, a system that, along with Android Auto, is rapidly becoming a staple of automotive infotainment. Though he acknowledged the system's potential, de Nysschen said CarPlay "is extremely clunky." He highlighted issues he's had with Apple Maps reacting too slowly for turn-by-turn navigation on the highway, app transitions that weren't smooth, and some quirks he found when using voice commands. While we won't say Apple CarPlay is perfect by any means, we're also not so sure it's deserving of such high-profile criticism, particularly from Cadillac. This is because Cadillac's own infotainment system CUE, has not been loved by those of us at Autoblog. And while Cadillac has announced it has a new version of CUE that might fix our issues with it, it's not exactly rolling it out expediently. So before ripping on other infotainment, de Nysschen, maybe make sure your own system in order. Related Video: