2004 Cadillac Srx 4-door V6 Suv on 2040-cars

Auto blog

GM cancels CES date, possible Cadillac EV crossover unveiling

General Motors is bailing on CES 2020, the big annual consumer technology showcase in Las Vegas, after its plans to showcase an autonomous, electric vehicle were derailed by the 40-day UAW strike this fall. New evidence suggests that vehicle may have been Cadillac’s upcoming EV crossover. MotorTrend got GM to confirm that it was pulling out of CES, which takes place in January, though CEO Mary Barra in an interview said only that the vehicle they had planned to unveil was electric and featured autonomous technology — two key areas where the automaker plans to focus in the future. The automaker said the model simply wasnÂ’t ready. But MT said it then received an invitation from Cruise, GMÂ’s self-driving vehicle subsidiary, to an event later in January in San Francisco. That suggests the automaker could have been planning a different vehicle to show at CES than its self-driving Cruise AV “robotaxi,” which famously features no steering wheel or pedals. Cadillac showed off a digital rendering of a forthcoming unnamed electric crossover in Detroit in January, saying only that it would be available in both two- and all-wheel drive and sold globally. GM has said Cadillac will be its lead brand as GM delves into EV technology. The speculation is that the crossover will also feature CadillacÂ’s Super Cruise semi-autonomous highway driving technology. Whatever the vehicle was, or is, Barra said itÂ’ll be ready for viewing in the first half of 2020. GM has been developing the Chevrolet Bolt-based Cruise AV, a fully autonomous car, alongside its Cruise self-driving technology subsidiary, and building them at Orion Assembly plant near Detroit. It had once planned to debut a fleet of ride-hailing Cruise AV robot axis by the end of this year but realized the timeline was not realistic. Testing of the robot axis continues in San Francisco, Phoenix and Michigan. As for timing on a new timeline for fleets of Cruise AVs to take over the streets, Barra wouldnÂ’t show her hand. “We see a line of sight but weÂ’re not going to put another date out there,” she told MT, adding it was more important to “gain customer trust and usage.” As for Cadillac, any new reveal would likely come after the all-new Escalade SUV in February and amid a product blitz that will see it introduce a new or redesigned model roughly every six months through 2021.

Cadillac moving to NY as separate business unit

Cadillac is under new leadership, and the automaker is committed to turning itself (back) into a global luxury powerhouse. It's got a strong product offensive (of products currently in showrooms, and much more on the way), and now it will have a new location to call home.
Following earlier speculation, GM has confirmed that it is moving Cadillac's base of operations from Detroit to New York. Lest you think it might rent offices in the Chrysler Building (which is, after all, one of the tallest in the city), the new Cadillac global headquarters will be located in the Soho area with a "multipurpose brand and event space in conjunction with modern loft offices." The company is still evaluating which staff will move along with it to Manhattan, and which will remain in Michigan where technical operations will still be based.
The move from Detroit to New York is the first major change being instituted by new Cadillac chief Johan de Nysschen, who previously undertook a similar shift in moving Infiniti away from Nissan headquarters to its own facility in Hong Kong. Ford had attempted a similar move in relocating its luxury portfolio under the Premier Automotive Group (which then included Lincoln, Mercury, Land Rover, Jaguar, Aston Martin and Volvo) from Dearborn to Irvine, CA, but ended up moving Lincoln (the last one still under the Ford umbrella) back to Michigan. Other luxury automakers like Audi (Volkswagen) and Maserati (Fiat) are headquartered away from their parent companies as well, but have a longer history of independent operation.

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."