1991 Cadillac Fleetwood Brougham on 2040-cars

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Cadillac's Euro reboot may have implications for US models, sales

Firmly on the comeback trail in the US, Cadillac is still trying to get out of the starting blocks in Europe. At the Geneva Motor Show in March, Cadillac' senior execs revealed plans to grow the brand's presence in a luxury market dominated by the big three German marques, Audi, BMW and Mercedes-Benz.
GM President Dan Ammann says he sees "enormous" potential for Cadillac globally.
Over the past 20 years, the General Motors premium nameplate has tried and failed multiple times to break into the European market. This time around, Cadillac recognizes that progress will be modest at best, and depends on specific changes to models, some of which may impact the brand's US lineup. Planned new sales tactics in Europe may also impact the way Cadillac does business on this side of the pond.

Cadillac considering more electric cars, Elmiraj business case gaining popularity

Cadillac's electrification isn't likely to stop at the $76,000 ELR coupe, according a report from TheDetroitBureau.com. Speaking to Cadillac's global sales boss, Bob Ferguson, a successful ELR will likely lead to a larger, even more upscale offering than the Volt-based two-door. "I could certainly see a larger vehicle, something even more luxurious," Ferguson said of a potential second, battery-powered Caddy.
That car would likely boast a more potent version of the Voltec powertrain that motivates the Volt and ELR. This next-generation system is still sometime off, though, and won't likely arrive until the second-generation Volt hits the market.
Besides hinting at future plug-in hybrids, Ferguson spoke to TDB about the improving business case for the Elmiraj Concept, shown at the Pebble Beach Concours in Monterey in August. "I'm very excited about the reception for the Elmiraj," Ferguson said. "I'd like to see it in showrooms as soon as possible," he added, before saying that a business case for the production version of the big coupe still needed to be presented to the brass. "It was made to be operationalized," Ferguson added, which is just what we want to hear when it comes to big, flashy concept cars.

Cadillac rushing update for laggy CUE infotainment system

BMW's innovative iDrive was introduced in 2001, and a dozen years later, automakers are still learning hard lessons about what consumers want in their infotainment systems. In response to owner feedback - and a few media drubbings - about the delayed and occasionally fickle responses of its CUE (short for Cadillac User Experience) system, Cadillac has told Wired that it's going to issue an update this year.
Coming for the XTS and ATS, the new software will mean quicker haptic feedback to driver inputs on the touchscreen and the buttons, and snappier responses on screen. Down the road, Cadillac's VP of marketing says that a different mix of screen controls and hard buttons is "something you'll be seeing in the future" - the system is presently a mix of touchscreen-based controls and capacitive-touch switchgear - there are no knobs or physical pushbuttons to speak of, and the omission of both has proven to be a divisive issue among consumers and industry pundits.
Cadillac hasn't provided a date for when the CUE update will be issued, but it has indicated that the service will be performed by dealers, not sent wirelessly.